Ever since he stepped onto the podium on August 3, fans couldn't stop talking about Anthony Ammirati's package.
The French pole vaulter was gearing up to clear the 5.70 meters jump at the Olympics when his knee - along with his bulge - got in the way and seemingly hindered his performance.
Viewers were quick to notice the mishap, and the real, well-endowed reason behind it, with Ammirati failing to qualify for the next round and coming in 12th place.
An offer from a porn site and a thousand memes later, Ammirati's making another round of discourse online yet again as viewers have spotted the athlete's hilariously poignant tattoo on his right arm.
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It seems that the athlete has a tattoo of a long snake wrapped around his forearm and the jokes are very much writing themselves.
"Anthony Ammirati will never have to explain the forearm tattoo again. Message received and understood," one user wrote on Twitter.
"Never forget: This is the moment when the tattoo made sense," they added.
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Following the initial incident on Saturday, Ammirati reflected on the blunder to the French Athletics Federation sharing: "I’m a bit gutted, because I didn’t miss anything on the third attempt at 5.70 m. What I did miss was a bit of jumping in training to fine-tune the settings. Just a technical session.
"I was 100 percent physically, but I was missing a bit of pole vault.
“The conditions were good. It’s the first time I’ve started a competition without any stress. As I was a total outsider, I only had one goal: to interact with the audience. I was almost there.”
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He added: "I’m just glad I can make people smile and laugh. And who knows, maybe this will be the start of something amazing!”
And the start of something amazing it very much was.
Since his mishap, Ammirati's reportedly received a $250,000 offer from adult film site CamSoda. as per TMZ Sports, some words of advice from Serena Williams' ex-coach, and thousands upon thousands of fans claiming he's the real winner of this year's Olympics.
"Loses vaults. Wins internet," one user wrote on Twitter.
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Another chimed in: "I think it's a bigger flex than winning a medal lmao."
While someone else commented: "Bro won it all in the end. He will be remembered for eternity for this one moment."
Ammirati went into this year's Paris Olympics expecting to make history and win big. And suffice to say, he's won a lot more than he probably bargained for.
Yasmeen Hamadeh