MrBeast is being sued for $100 million by company behind MrBeast Burger
MrBeast is being sued for $100 million by the company behind MrBeast Burger.
Back in 2020, YouTube megastar - real name Jimmy Donaldson- joined forces with Virtual Dining Concepts (VDC) to set up his MrBeast Burger 'virtual restaurants'.
However, it's not gone particularly well, with MrBeast recently launching legal action against the ghost kitchen operator.
The lawsuit filed last week reads: “Customers have referred to the burgers as being ‘disgusting’, ‘revolting,’ and ‘inedible'.
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“There are thousands of negative reviews, articles, and comments from people who are deeply disappointed by the fact that MrBeast would put his name on this product.
"Because the entire business is based on the tremendous global value of the MrBeast brand, it is MrBeast himself, and not Virtual Dining Concepts, who has borne the brunt of the (justified) attacks and criticisms."
But now, Virtual Dining Concepts and Celebrity Virtual Dining (VDC) are suing the YouTuber and his Beast Investments.
The company has accused MrBeast of failing to keep contractual obligations and intentional tortious interference.
According to the lawsuit, which has been seen by Variety, the damages being sought exceed $100 million.
The suit states: “This case is about a social media celebrity who believes his fame means that his word does not matter, that the facts do not matter, and that he can renege and breach his contractual obligations without consequence.
"He is mistaken."
It goes on: "This wanton conduct has caused Plaintiffs to suffer enormous financial harm."
The documents claim that MrBeast failed to support VDC and MrBeast Burgers and undermined the brand by making 'untruthful or misleading' statements as well as 'disparaging comments'.
This comes after it was revealed that Donaldson had himself launched legal action against VDC.
In the lawsuit, MrBeast’s team included an email from a parent who ordered MrBeast Burger for his kids, and after being disappointed by the food quality, he managed to trace the ghost kitchen back to a 7-11.
“I just don’t see how a place like 7-11 should be preparing and serving $10 burgers and expensive fries for a figure so well known and loved by so many people especially when they arrive in a white plastic bag,” the customer wrote.
The lawsuit also claims the chain has caused 'irreparable harm to the MrBeast brand and his reputation'.
"As a result, MrBeast Burger has been regarded as a misleading, poor reflection of the MrBeast brand," the lawsuit claims.
UNILAD has contacted representatives for MrBeast and VDC for comment.
Topics: US News, MrBeast, YouTube, Food and Drink
Dominic Smithers