MrBeast is suing the company that manages his branded burger chain after customers have complained about the 'revolting' food.
In November 2020, the YouTube star, whose real name is James Donaldson, partnered with Virtual Dining Concepts, a company that specialises in 'ghost kitchens', to open a chain of MrBeast Burger 'virtual restaurants'.
There are currently over 1,000 MrBeast Burger virtual restaurants operating out of other restaurants around the world. The food is made in the kitchens of these restaurants and then delivered by food delivery services such as Grubhub, Uber Eats and DoorDash.
However, since the branded burger chain opened it has received ongoing complaints about the food quality, with some customers complaining that their meat was still raw.
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According to Bloomberg, MrBeast is now suing the company over the food quality issues.
“Customers have referred to the burgers as being ‘disgusting’, ‘revolting,’ and ‘inedible'," the lawsuit that was filed in New York on Monday reads.
“There are thousands of negative reviews, articles, and comments from people who are deeply disappointed by the fact that MrBeast would put his name on this product,” it continues.
“Because the entire business is based on the tremendous global value of the MrBeast brand, it is MrBeast himself, and not Virtual Dining Concepts, who has borne the brunt of the (justified) attacks and criticisms.”
In the lawsuit, MrBeast’s team included an email from a parent who ordered MrBeast Burger for his kids, and after being disappointed by the food quality, he managed to trace the ghost kitchen back to a 7-11.
“I just don’t see how a place like 7-11 should be preparing and serving $10 burgers and expensive fries for a figure so well known and loved by so many people especially when they arrive in a white plastic bag,” the customer wrote.
The lawsuit also claims the chain has caused 'irreparable harm to the MrBeast brand and his reputation'.
"As a result, MrBeast Burger has been regarded as a misleading, poor reflection of the MrBeast brand," the lawsuit claims.
The lawsuit claims that while the business has made a lot of money, MrBeast has not received any payments.
“To be clear, while this business has made millions of dollars, MrBeast has not received a dime,” it reads.
MrBeast, the biggest YouTuber in the world with 172 million subscribers, is asking a judge to give him the right to terminate the arrangement.
He has previously apologised to fans on Twitter who were disappointed by their food, and said he 'can't get out of' his deal with the company.
Keryn Donnelly