Microsoft is sending messages to internet users urging them to stop using Google Chrome in favour of Edge.
Unless you’re an Apple user who relies on Safari to get them online, internet users typically turn to one app: Google Chrome.
The browser debuted in September 2008 and has long remained a favourite for fans, leaving Internet Explorer in the dust as it took over the browser market.
In 2015, Microsoft attempted to regain some of its stake in the internet world with the release of Microsoft Edge.
The tech giant hopes to challenge Chrome on Windows 10 and the recently-released Windows 11 with its own browser, and in a bid to gain more users it has now started issuing pop-up messages when users visit the Download Google Chrome website to install the browser.
Recipients of the messages have discussed them online, with one notice reading: ‘Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft.’
Indeed, Edge does adopt the Google-made Chromium platform, which Microsoft says makes Edge quicker and more streamlined, though its efforts don’t stop with claims about its technology as another message attempts to dissuade users by implying they’re out of touch if they choose Chrome, reading: ‘That browser is so 2008! Do you know what’s new? Microsoft Edge.’
A third message, cited by The Verge, reads: “I hate saving money,’ said no one ever. Microsoft Edge is the best browser for online shopping.’
Responding to news of the messages, one Twitter user confirmed they’d had such a pop-up ‘a few times now’, adding: ‘this seems like Microsoft trying hard to make people use Edge over Google Chrome.’
They continued: ‘Idk [sic] about everyone else but I always use Chrome instead of Edge.’
Only time will tell whether the messages sent by Microsoft succeed in winning over users, with the prompts reportedly coming more than three years after the company first began testing ways to warn Windows 10 users away from Chrome and Firefox.
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Topics: Technology, internet, Microsoft