M&M's introduces its first new character for over a decade and people are already upset

M&Ms are introducing a new permanent character as they expand the 'iconic crew' beyond just the original favourites.

We've all come to know and love red, orange, green, blue, yellow, and brown. But now a new colour is on the block, Purple.

Purple has been added as the brand's latest 'spokescandy' and will be the third female member of the M&M's roster alongside Green and Brown, but is the first female peanut M&M.

However, many on social media have voiced their disapproval of the new character just days after it was announced.

One Twitter user said: "Seriously. Why can’t M&M’s just be candy as it was intended. Does everything and everyone need to make a statement. Good Lord, spare me."

A second added: "what statement is this making tho, it's just a purple M&M."

Meanwhile, a third said a bit of perspective was needed: "it's a candy, get a grip."

M&M's parent company Mars have wrote about Purple's personality on its website, it read: "Designed to represent acceptance and inclusivity, our newest member is known for her earnest self-expression. Keen self-awareness, authenticity and confidence are the driving forces behind Purple's charm and quirky nature."

Jane Hwang, Global Vice President at Mars Wrigley, added: "There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self. Our new character reminds us to celebrate what makes us unique.

"Our purpose story is just getting started and the introduction of our newest M&M'S spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&M'S can."

To mark the announcement, the company released a short video for Purple's new song - 'I'm Just Gonna Be Me'.

In the cheesy video, Purple introduces herself as the newest M&M with a little help from her friends.

The character is voiced by by comedian and talk show host Amber Ruffin, and the video also features contributions from dancers Devin Santiago and Colo Cag, saxophonist Grace Kelly, and opera singer Anthony Roth Costanzo.

Mars is adding the song to all major music platforms, and for every stream, it will donate $1 (up to $500,000) to 'Sing for Hope'.

The charity is described as "a non-profit that harnesses the power of the arts to bring hope, connection and purpose to millions of people around the world through music."

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