Topics: Music, Ariana Grande, Demi Lovato, Celebrity
Ariana Grande and Demi Lovato have both reportedly decided to move on from music executive Scooter Braun after years of working together.
Many music fans might know Braun as the manager who apparently prevented Taylor Swift from owning of her own masters' recordings, prompting her to release 'Taylor's Version' of her first few albums.
Braun has also managed the likes of Justin Bieber, Grande and Lovato through his company SB Projects, but in recent days reports of artists going their separate ways have started to emerge.
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It started last week, when Puck News suggested Bieber, who has been working with Braun since 2008, was looking for new management.
Representatives for the 'Sorry' hit-maker have since denied Bieber's departure from the company, but now Grande and Lovato are the ones reported to have moved on from the manager.
Grande has worked with Braun for a decade, having first signed with him in 2013, but a source with knowledge of the situation confirmed her departure from Braun's company to Entertainment Weekly.
Lovato signed with Braun in 2019, saying at the time: "Dreams came true for me. I officially have a NEW MANAGER. And not just any manager but the one and only Scooter Braun.
"Couldn't be happier, inspired and excited to begin this next chapter - thank you for believing in me and for being a part of this new journey."
Now, however, Lovato is reported to be on the hunt for new management after ending their working relationship last month.
Billboard reported it was 'time for Lovato to go in a new direction, even though she was thankful for her time with SB Projects'. The split has been described as 'amicable'.
Grande and Lovato's reported departure from Braun's company comes after Columbian singer J Balvin decided to part ways with SB Projects in May. Balvin has since signed with Roc Nation.
Braun has faced criticism previously from Swift, who described him as a 'bully' after he bought her label Big Machine Records and the rights to her first six albums, before selling them to an investment fund.
Braun has since described the controversial move as a 'learning lesson', telling NPR’s Jay Williams: “The regret I have there is that I made the assumption that everyone, once the deal was done, was going to have a conversation with me, see my intent, see my character and say, great, let’s be in business together."
“I can’t put myself in a place of, you know, arrogance to think that someone would just be willing to have a conversation and be excited to work with me," he continued, adding: "I don’t know these people.”
UNILAD has contacted representatives for Grande, Lovato and Braun for comment.
