Sydney Sweeney's 'send nudes' shoot has subtle tribute to boyfriend Scooter Braun
Sydney Sweeney looks to be getting serious with her boyfriend Scooter Braun, whom she's been dating since last year.
Sweeney, 29, had been engaged to 43-year-old film producer Jonathan Davino, but the pair called time on their relationship in March 2025.
A few months later she attended Jeff Bezos and Lauren Sanchez's wedding in Italy and apparently hit it off with fellow wedding guest Scooter Braun, who is best known for having managed people like Justin Bieber, Ariana Grande, Demi Lovato, and Usher over the years.
The celebrity couple then started 'casually' dating in September 2025 and have been continuing their romance ever since.
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And it looks like the pair are stronger than ever as Euphoria star Sweeney paid a subtle tribute to her beau in her latest SYRN campaign (the actress' lingerie brand).
In the ad, which was shared on Instagram on September 23, Sweeney can be seen sporting her new range of nude-colored bras.
"Send Nudes, now yours. Syd wears the Smooth Cup Demi in Babe," the Instagram post reads. "Designed with the same Romantic Demi fit you know and love, now in a smooth cup to wear with your favorite t-shirts."
Away from the bra, if you look closely at Sweeney's necklace you'll spot the initials 'S' and 'B' on it, presumably paying homage to 45-year-old Braun.
This isn't the only ad Sweeney has been part of recently; earlier this month a commercial where she goes nude was premiered in partnership with Novig, a sports trading app. The 29-year-old left little to the imagination in the ad and covered up her private parts with either her hair or various pieces of sporting equipment.
She went to receive a lot of backlash from female athletes in particular who called the commercial 'damaging'.
American gymnast Gracie Kramer penned on social media: "Idk what Sydney Sweeney was doing, but this is what a woman in sport looks like."
Australian swimming champion Ariadne Titmus also shared her thoughts. She wrote: "I can’t describe how infuriated I feel when I watch this. Not only is it a kick in the face to every woman who has dedicated her life to perfecting her craft, but every woman who enjoys sports for what it really is – teamwork, friendship, dedication, excellence, unity.
"How do we live in a world where monetising a woman’s body and sexualising women’s sport is still a thing?"
Sweeney hasn't directly responded to the backlash but did share a series of NSFW photos of female athletes posing nude in professional photoshoots in an apparent swipe at her critics.
Topics: Sydney Sweeney, Sex and Relationships, Celebrity, Instagram
Niamh Shackleton