Sydney Sweeney shares new series of NSFW photos in response to criticism over sports commercial

Actress Sydney Sweeney appears to have responded to the backlash over her controversial sports campaign.

The 29-year-old has been hit with a number of comments about her feature with Novig, a betting platform, which saw her star in a sports-themed shoot.

Released on Wednesday (September 9), Sweeney can be seen posing in costumes and environments such as on the ice for ice hockey, American football, tennis, and basketball.

However, she was pictured in a series of poses undressed, covered by her hair or various sporting equipment.

And it's not just people online who have taken issue with it, as several female athletes have called Sweeney out too.

British track star Amy Hunt said during her post-race interview at the World Athletics Ultimate Championship: “Sydney Sweeney, this is what women’s sport looks like!”

Sydney Sweeney's ad has gained widespread criticism (Novig)

Meanwhile, American gymnast Gracie Kramer responded with an Instagram Reel reading: “Idk what Sydney Sweeney was doing, but this is what a woman in sport looks like.”

Hockeyroos goalkeeper Joc Bartram said she was disappointed to see women's sport being sexualized: “In a world where it just feels like women's sport is being recognised for the talent and skill that it involves rather than the sexualisation of women, this new add (sic) by @sydney_sweeney feels so out of touch.”

In what seems like a response to the critics, Sweeney has since taken to her Instagram Story to post similar campaigns by sports stars.

The Housemaid actress used Serena Williams, Ronda Rousey, Sue Bird, Megan Rapinoe and Caroline Wozniacki nude shoots as examples.

But she didn't stop with women, as she too share male athlete nude shoots, including the likes of Myles Garrett, Rob Gronkowski, Karl-Anthony Towns, and Jason Kelce.

Novig founder and CEO Jacob Fortinsky told Front Office Sports that Sweeney was drawn to the company because the only bet on sports.

Sweeney posted examples of other magazine covers with similar themes, like Ronda Rousey's (Paul Archuleta/FilmMagic)

“She said, ‘I’m uncomfortable with other platforms that have markets on what color underwear I’m going to wear. There’s something clean about sports,’” Fortkinsky said.

In a statement, Sweeney said the Novig ad was 'about embracing a fun idea'.

The star said: “The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humour and a playful edge.”

This is the second campaign that Sweeney has been part of which has seen her face backlash.

It's not the first time the star has been called out for a campaign (Novig)

The controversy surrounding her American Eagle 'Great Jeans' campaign was swift and long, and saw her heavily criticized for appearing to use the language of eugenics.

The now-deleted video heard her say: “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye colour. My jeans are blue.”

Responding to the backlash, she told People last year: “I was honestly surprised by the reaction.

“I did it because I love the jeans and love the brand. I don’t support the views some people chose to connect to the campaign. Many have assigned motives and labels to me that just aren’t true.”

UNILAD reached out to Sydney Sweeney's representatives for comment.