Now, it's normal for celebs to offer their fans something a little extra when it comes to their merch.
Usually the personal touch stops at an autograph; however, it's clear that 'WAP' rapper Cardi B had something else in mind for her adoring fans.
In a video posted to her Instagram live, Cardi B can be seen licking and rubbing autographed CDs all over her body in a bizarre video offering fans the opportunity for a 'scratch and sniff'. See for yourself:
Ahead of her upcoming 'Bongos' collab with fellow star Megan Thee Stallion, Cardi B opted for a somewhat alternative means of self-promotion after rubbing the signed cases between her legs, her butt cheeks and into her cleavage.
Truly leaving her essence on the albums, other people off-camera in the background can be heard howling with shock and laughter in the live which was broadcasted Tuesday evening (5 September).
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The odd behaviour came after one particularly dedicated fan made the request leaving the 'I Like It' hit-maker seemingly very excited by the prospect and beyond eager to oblige with the personal project.
For the fans who thought the CDs rubbed between her legs was a tad too much - Cardi B came up with the genius idea to dial it back a notch or two and opted for licking a few of the covers to balance things out.
"Here. Y’all want scratch-and-sniff? Y’all want scratch-and-sniff videos, b*tch, hold up!" she said before shoving a CD cover under her dress and between her legs.
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After doing so, she pulled it back out and stacked the CD on the table next to her.
She then rubbed another CD cover into her cleavage and explained to viewers 'this one smell like t*tties'.
Cardi B patted another album against her behind and added: "This one smell like a** cheek."
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"Alright, I signed these motherf*ckers. Next batch!" she concluded.
The 'Bongos' album sees the two stars reunite after quite literally breaking the internet with the release of 'WAP' back in 2020.
The album is scheduled to hit streaming services at midnight on Friday (8 September) marking more than three years after Cardi and Megan joined forces on the smash-hit single.
While a few fans will be able to get their mitts on the 'scratch and sniff' CDs - the rest of the world will simply have to settle for regular downloads.
Rhiannon Ingle