Reality star Kim Kardashian has come under fire for filming her daughter North and niece Penelope whilst driving.
The Keeping Up With The Kardashians star can be seen miming to the camera on her Instagram account with her daughter and niece in the car, who later beg her to delete the video.
Yet the mum-of-four continues posing for the camera undeterred, despite being behind the wheel of her car and her two young passengers seemingly unhappy with being filmed.
Now fans and onlookers have heavily criticised the star for filming whilst driving, and also ignoring the children's wishes who viewers of the Instagram video believe look 'uncomfortable' at being filmed.
One Instagram user commented: "Obviously doesn’t care what her daughter wants. All about content for her."
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Another sarcastically added: "Well this is safe..."
A third slammed Kim, writing: "Watch the damn road Kim".
"You look beautiful Kim, but please don't drive and do snaps especially when you have precious cargo ex. kids in your car... This is how accidents happen and ppl loose their lives," begged a fourth.
On Reddit, more criticism came for Kim with users blasting the star's repeated filming of her daughter who has appeared uncomfortable before.
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One user commented: "Kimberly probably thinks she's just embarrassing her daughter and niece like all moms do but doesn't recognise that she has a huge audience. It isn't just her classmates."
UNILAD has contacted a representative for Kim Kardashian for comment.
This isn't the first time North West has hid away from the limelight and the camera.
The nine-year-old held up a sign that read ‘stop’ at the Jean Paul Gaultier Haute Couture show last month as she eyeballed paparazzi trying to snap her and mum Kim.
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Kim and North sat next to each other on the fashion show’s front row and in a short clip posted on the Keeping Up With The Kardashian star’s Instagram, her eldest child seemingly stared down the person filming her while clasping the sign.
Taking to Instagram, Kim said North had scrawled the word on the back of her fashion show invite and lifted it into the air because she’d 'had it with people taking photos of her'.
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Kim wrote on Instagram: "For anyone who knows North knows how funny she finds the last slide!
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"North I guess had it with the people taking pictures of her so she wrote on her invite STOP and held it up and wanted them to just focus on the show."
In another clip from fashion week, North and her mum were seen walking towards their car in the City of Lights when North asked waiting paparazzi: "Why do you have to wait for us all the time?"
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Topics: Kim Kardashian, Celebrity, Instagram
Niamh Spence