unilad homepage
unilad homepage
    • News
      • UK News
      • US News
      • World News
      • Crime
      • Health
      • Money
      • Sport
      • Travel
    • Music
    • Technology
    • Film and TV
      • News
      • DC Comics
      • Disney
      • Marvel
      • Netflix
    • Celebrity
    • Politics
    • Advertise
    • Terms
    • Privacy & Cookies
    • LADbible Group
    • LADbible
    • SPORTbible
    • GAMINGbible
    • Tyla
    • UNILAD Tech
    • FOODbible
    • License Our Content
    • About Us & Contact
    • Jobs
    • Latest
    • Archive
    • Topics A-Z
    • Authors
    Facebook
    Instagram
    X
    Threads
    TikTok
    YouTube
    Submit Your Content
    Apple quietly adds brand new device to website but not everything is as it seems

    Home> Technology

    Published 16:39 29 Mar 2025 GMT

    Apple quietly adds brand new device to website but not everything is as it seems

    The mysterious item has been widely discussed on social media

    Lucy Devine

    Lucy Devine

    google discoverFollow us on Google Discover
    Featured Image Credit: Getty Images/Justin Sullivan

    Topics: Apple, Technology, Film and TV

    Lucy Devine
    Lucy Devine

    Advert

    Advert

    Advert

    Apple has added a brand new device to its website, but shoppers have one big problem with it.

    If you're looking for a new MacBook, iPhone or iPad, you can pretty much find whatever you need on the Apple Store.

    But fans have spotted one unexpected item, which bizarrely, shoppers cannot purchase.

    Advert

    Say hello to Lumon Terminal Pro, which has actually been added to the site as part of a promotion for the Apple TV+ series, Severance.

    Severance returned to our screens earlier this year and once again captivated viewers with its mystifying, mind-bending storyline.

    With a cast made up of Adam Scott, Britt Lower, Zach Cherry, John Turturro, Tramell Tillman and Dichen Lachman, Severance has earned an outstanding score of 96 percent on Rotten Tomatoes and reviews from fans who have described it as the 'the best TV show [they] have ever watched'.

    The show is about a team of office workers who undergo severance procedures to divide their memories between their work and personal lives.

    It means the workers have no memory of work when they're not there and no recollection of their lives outside of the office while they're not on shift.

    In Severance, the Lumon Industries tech workers sit at Lumon Terminal Pro computers, hence the addition of the product onto Apple's website.

    Apple has listed the Lumon Terminal Pro (Apple)
    Apple has listed the Lumon Terminal Pro (Apple)

    People were pretty impressed with the promotional gimmick on social media, with one person tweeting: "Love the retro-futuristic vibes of the Lumon Terminal Pro! Would totally buy merch if it becomes available."

    Another said: "This is great! Apple now has the Lumon Terminal Pro listed on Apple's website."

    And a third added: "I think if they actually sold it, a fair amount of people would actually buy it."

    While a fourth commented: "I would click buy so fast."

    And someone else said: "Pretty funny that @Apple has added the Lumon Terminal Pro to its Mac lineup - a nod to the retro-styled computers from Severance. While it’s a fun Easter egg for fans, unfortunately you can’t actually buy this vintage-inspired machine."

    Meanwhile, others begged for the company to add it 'for real'.

    People were disappointed the Apple store wasn't actually selling the product (Getty Stock Image)
    People were disappointed the Apple store wasn't actually selling the product (Getty Stock Image)

    Once you click on the Lumon Terminal Pro, a message reads: "Greetings. We are pleased to bring you a film detailing the art of arranging moving images to elicit an emotional response.

    "If during this viewing, you experience feelings of warmth, an increased heart rate or perspiration, do not be alarmed.

    "In fact, rejoice! As you have been successfully inspire. Praise Kier."

    There is also an option to watch 'how the Apple Original series Severance was edited on Mac'.

    Choose your content:

    5 days ago
    8 days ago
    10 days ago
    • Justin Sullivan/Getty Images
      5 days ago

      OpenAI names 22 industries at risk of job losses as it proposes four day week

      Two new reports suggest AI might be coming for your job - but you could also get a three day weekend

      Technology
    • Kayla Bartkowski/Bloomberg via Getty Images
      8 days ago

      Congressman Tim Burchett claims he has seen UFO footage that ‘defies logic’

      Tim Burchett says he has seen UFO footage that couldn't be man made - and he wants answers from the government

      Technology
    • NASA/JPL-Caltech/MSSS
      10 days ago

      NASA's Curiosity rover makes groundbreaking discovery that suggests Mars can support life

      An expert has claimed the new reveal 'increases the prospect that Mars offered a home for life in the ancient past'

      Technology
    • John Nacion/Variety via Getty Images
      10 days ago

      Bill Nye issues stern warning to Trump over concerns he could 'end NASA'

      Bill Nye the Science Guy revealed that Donald Trump's NASA proposal is a 'huge mistake'

      Technology
    • Netflix quietly adds 100% rated binge-worthy series as new season draws closer
    • Apple fans in horror after finding out how much new 'iPhone pocket' will cost and what it does
    • Everything we know so far as Apple is releasing a brand new device tomorrow
    • Bruce Campbell reveals ‘treatable’ cancer diagnosis but admits it’s not ‘curable’