
A QVC host literally 'melted' on live TV after making quite the gaff while trying to sell a $130 wig.
Toni Brattin has been in the beauty business for three decades and is the founder of her own hair and wig line.
She was recently on QVC promoting her company and its products, when the 66-year-old made a massive faux pas that's since gone viral.
Discussing one of her wigs, Brattin told viewers while facing away from the camera: "I love to show the texture and this wave pattern."
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Then, instead of 'blow out', she accidentally used a term relating to a much more NSFW activity. I'll let you connect the dots...
Realizing what she said, Brattin said 'oh my god' under her breath and then couldn't contain her laughter.
"It looks beautiful," she continued before her co-host took over.
See the hilarious moment here:
As her co-host spoke, Brattin didn't turn around because she was laughing so much. She then crouched down to hide behind the set of drawers that were part of the QVC set.
The hilarious moment has generated quite a response online and, luckily, Brattin has taken it all in her stride.
Speaking to UNILAD, the businesswoman shared what first crossed her mind when she made the NSFW mistake, that being 'I didn't just say that... yes I did!'"
"I thought to myself... how can I recover, spin this," Brattin went on, but she quickly realized she'd been 'busted'.
"That's when I melted," she added.
Discussing the reactions she's had since the viral moment, Brattin said it's been 'priceless'.

"The real life witnessing of human error can't be replaced," she went on. "We feel it! That's what makes it so funny!
"And in this day and time, we all need something to laugh about! It's a mistake any of us could have made.
"QVC brings this real life experience to our viewers. It's what makes our network so fun!"
She's also discussed the matter with TMZ and quipped that 'in my case sometimes you never know what's going to come out of my mouth'.
"It was once of those moments," Brattin went on. "Of course, yuou can't grab those words back. They're out there."
She added that she tried to correct the mistake 'real quick' but it was too late and everyone had caught on to her saying the sex act instead. Oops.
Luckily the shopping channel was kind about the mishap and everyone was able to laugh about it.
Happens to the best of us, Toni!
Topics: Viral, Film and TV, Beauty