The co-founder of a beauty brand said she received so many orders after Taylor Swift was spotted wearing their product that it effectively 'broke the internet'.
Judging by the amount of friendship bracelets that were made throughout Swift's Eras tour, it's safe to say the singer has a lot of influence over her fans.
From bangs to cowboy boots, fans have literally taken style inspiration from Swift from head to toe, but it wasn't her hair or shoes that caught people's attention this time.
Advert
On Monday (October 7), Swift made yet another appearance at a Kansas City Chiefs game to support her boyfriend, Travis Kelce, as his team took on the New Orleans Saints.
Swift has been seen numerous times at the games wearing a Chiefs jersey and matching red lipstick, but this time she opted for a bit of sparkle with some glittery freckles spread across her cheeks.
The look quickly went viral, with one fan writing on Twitter: "hi im obsessed w [sic] taylor’s glitter freckles."
It's no surprise that hundreds of fans rushed to recreate the look, and once they figured out where Swift had got the freckles from, there was no stopping them.
The accessory comes from a beauty brand called Fazit, and co-founder Nina took to TikTok to reveal just how much of an impact Swift had had on their sales.
A video shared yesterday (October 8) showed receipts for orders pouring through the brand's printer, creating a seemingly never-ending stream into a basket waiting below.
On the video, Nina wrote: "POV: Taylor Swift wore your brand Fazti's glitter freckles and the internet broke over it."
Fellow co-founder, Aliett Buttleman, was seen wiping away tears after seeing Swift in the freckles with a video shared on TikTok by her brother, Will Leatherman, showing her watching footage of Swift at the football game.
Alongside the post, Leatherman wrote: "Guys!!! Taylor Swift is wearing my sisters [sic] glitter freckles at the chiefs game tonight."
Fans haven't been shy about their desire to look like Swift, with one sharing a screenshot of their order and writing: "I saw taylor swift wearing glitter freckles so I ordered glitter freckles."
Another TikTok user responded to Nina's video to say: "I am two of those orders haha I bought one set and then went in for back ups."
After the initial video, Nina followed up to tell viewers that the last 24 hours had been a 'literal dream'.
"I'm totally blown away by how nice and kind and supportive everyone is," she said."
"Thank you guys for spreading goodness and kindness."
Swift was wearing the brand's Gold Glitter Freckles at the game, and you can get the look yourself for $15.99.
Topics: Taylor Swift, Beauty, Fashion, Social Media, Viral
Emily Brown