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Reason why Taylor Swift hasn't performed the Super Bowl half-time show

Olivia Burke

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| Last updated 

Reason why Taylor Swift hasn't performed the Super Bowl half-time show

Featured Image Credit: Matt Winkelmeyer/Getty Images for The Recording Academy / Tom Cooper/TAS23/Getty Images for TAS Rights Management

Taylor Swift is a powerhouse of pop who can sell out arenas in a matter of mere seconds and flog millions of records.

Her achievements in the music industry make her a prime candidate to grace the Super Bowl stage.

Swifties have been desperate to see Taylor take on the annual half-time show for years and thought their dream might finally come true in 2024.

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The 'Anti-Hero' singer was rumoured to be filling the Super Bowl spot earlier this year after the NFL announced that Apple Music would be sponsoring it.

Traditionally, the performance had been in partnership with Pepsi meaning that Swift was unable to perform, due to her contract with Coca-Cola.

When news of the sponsorship swap went public, fans thought Taylor was finally getting her time to shine on the stage.

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The fact that she is allegedly dating Kansas City Chiefs star Travis Kelce only exacerbated the rumours she would make her NFL debut next year.

Swifties are desperate to see the star take on the Super Bowl. Credit: Allen J. Schaben / Los Angeles Times via Getty Images
Swifties are desperate to see the star take on the Super Bowl. Credit: Allen J. Schaben / Los Angeles Times via Getty Images

That was until Usher was confirmed as the show's headliner back in September, crushing Swifties dreams once again.

But what is the reason that Taylor hasn't joined the likes of Shakira and Rihanna in the Super Bowl hall of fame yet?

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Well, according to TMZ, the billionaire is too busy rerecording her first six albums - and won't make an appearance at the half-time show until she’s completed the project.

That, and the fact she is in the middle of her Eras world tour right now.

The 33-year-old has been re-releasing some of her greatest hits, after losing the rights to her early albums in a bitter dispute with producer Scooter Braun.

He bought them in 2018 and later sold them for nearly $300 million (£248 million), leaving the Lover musician without creative control over her first six albums.

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Taylor, as well as many other artists, condemned the move and it led to a lengthy investigation of the incident by the press.

The Grammy-winner has a hectic schedule at the moment. Credit: Robyn Beck/AFP via Getty Images
The Grammy-winner has a hectic schedule at the moment. Credit: Robyn Beck/AFP via Getty Images

At the time, Swift said the sale of her music without her consent made her ‘sad’ and ‘grossed out’.

In a bid to gain control over her music, she has been rerecording her early albums with the additional title, Taylor’s Version, added to each track.

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With four albums left to re-record, including Speak Now, 1989, and Reputation, as well as new music and a lengthy tour – her diary is just too booked and busy to squeeze it in anyway.

However, a source close to TMZ did state that the Love Story singer is still keen to perform during the NFL tournament once she’s complete this project.

So, Swifties, don't give up hope just yet.

Topics: Celebrity, Taylor Swift, Music, NFL, Super Bowl

Olivia Burke
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