Reason why Taylor Swift hasn't performed the Super Bowl half-time show
The Lover singer has reportedly turned down the lucrative gig, which saw JLO earn an estimated $13 million
Taylor Swift won’t be performing at the Super Bowl any time soon, despite Swifties theorising that the singer might be appearing in next year’s show.
Though the Anti-Hero singer has yet to comment on the rumour, it been reported that she turned down the lucrative gig which made JLO an estimated $13 million (£10.7 million).
Whilst fans who didn’t get tickets to Swift’s Eras tour might be disappointed, they’ll be pleased to know the reason behind her decision.
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Rumours began to swirl about Swift appearing at the Super Bowl when the NFL announced that Apple Music would be sponsoring the annual half-time show
Traditionally, the performance had been in partnership with Pepsi meaning that Swift was unable to perform, due to her contract with Coco-Cola.
When the NFL made the sponsorship change public, fans had hoped that they’d finally get Swift performing at the high-profile event – as early as next year possibly.
Sadly though, Swift will not be joining notable alumni like Shakira and Rihanna just yet.
According to TMZ, she is too busy rerecording her first six albums and will not make an appearance at the half-time show until she’s completed the project.
The Style singer has been re-releasing some of her greatest hits, after losing the rights to her early albums in a bitter dispute with producer Scooter Braun.
He bought them in 2018 and later sold them for nearly $300 million (£248 million), leaving the Lover musician without creative control over her first six albums.
Swift, as well as many other artists, condemned the move and it led to a lengthy investigation of the incident by the press.
At the time, Swift said the sale of her music without her consent made her ‘sad’ and ‘grossed out’.
In a bid to gain control over her music, she has been rerecording her early albums with the additional title, Taylor’s Version, added to each track.
So far, she’s recorded the Red and Fearless albums.
With four albums left to re-record, including Speak Now, 1989, and Reputation, as well as new music and a lengthy tour – it’s unlikely Swift will perform at the Super Bowl next year.
However, a source close to TMZ did state that the Love Story singer is still keen to perform during the NFL tournament once she’s complete this project.
In the meantime, the Super Bowl are still searching for a performer for next year’s event with Beyonce leading the list of possible candidates.
With a tour and a new album, is it time for the Beehive to get excited?
Topics: NFL, Taylor Swift, Rihanna, Beyonce, Super Bowl
Katherine Sidnell