Heidi Klum poses with daughter, 20, and mom, 80, for lingerie advert after photoshoot backlash

Heidi Klum has posed for another lingerie photoshoot with her 20-year-old daughter... but this time alongside her 80-year-old mom.

Ever since Leni Klum turned 18 she has collaborated with her model-turned-TV personality mother for campaigns with Italian underwear and nightwear brand Intimissimi.

Last month, Heidi posted pictures of the pair together on her Instagram and received backlash after a video appeared to show the 51-year-old playing with her daughter's knickers.

She captioned the post: "Our new Intimissimi FW Campaign is out now!

"@Leniklum and I had so much fun shooting this with @Rankinarchive and @Thomashayo. Find us on billboards all over Germany and on TV!

"Treat yourself with a new Italian lingerie set with these campaign styles and many more online and in all @intimissimiofficial stores!"

Commenting on the America's Got Talent judge's post at the time, one user wrote: "Quite strange to do this with your mum."

While another typed: "Strange she’s touching your panties."

A third added: "This is kinda weird."

Heidi and Leni Klum previously received backlash after posing for pictures in lingerie together (Intimissimi)

But kudos to Heidi for, to reference an old Vine, 'blocking out the haters' as she collaborated once again with Intimissimi.

This time, however, she opted against leaving comments on when she uploaded her most recent advert to Instagram - which also featured Leni and Leni's grandma, Erna.

Heidi captioned the post: "Three generations. New @intimissimiofficial with @leniklum and my mom. #intimissimi #theartofitalianlingerie #heidixlenixintimissimi #ad."

In the picture, Heidi and her mom can be seen donning a pair of comfortable-looking pyjamas, while Leni wears a see-through nightie with a black laced bra and knickers combo underneath.

Three generations posed for the Intimissimi advert (Intimissimi)

Both Leni and Heidi were aware of the barrage of criticism they received following shoots in the past, with the 20-year-old commenting on the backlash they received last year during an interview with Page Six.

She admitted she 'didn't look at a lot of the reactions' but was 'overall happy with the campaign' - adding she had an 'amazing day' with her mom.

"I think the photos turned out great," Leni said.

While Heidi told MailOnline: "It's been fun to shoot together. To do photoshoots together with her and just to see how she's just very comfortable and also comfortable around me even when we're doing underwear shoots or something like that.

"It makes me proud that my daughter is super comfortable in her skin also in front of me and around me because not every kid is in the world.

"So, I love that we have this beautiful relationship."