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This is how much money you'd have made investing in 'woke' companies this year

Home> News> Money

Published 18:30 28 Dec 2023 GMT

This is how much money you'd have made investing in 'woke' companies this year

The saying should probably be changed to, 'Get woke, go... fill your pockets with extra cash'.

Poppy Bilderbeck

Poppy Bilderbeck

Featured Image Credit: NurPhoto / Contributor/sitox

Topics: Money, Politics, US News, Disney, Apple

Poppy Bilderbeck
Poppy Bilderbeck

Poppy Bilderbeck is a Senior Journalist at LADbible Group. She graduated from The University of Manchester in 2021 with a First in English Literature and Drama, where alongside her studies she was Editor-in-Chief of The Tab Manchester. Poppy is most comfortable when chatting about all things mental health, is proving a drama degree is far from useless by watching and reviewing as many TV shows and films as possible and is such a crisp fanatic the office has been forced to release them in batches.

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The amount you could've made this year if you'd invested in various 'woke' companies has been revealed.

The term 'woke corporations' is often applied to companies which have 'taken political stands on major social issues,' Divided We Fall states.

And while many companies who have taken such a stand this year did have a dip in value, they're the ones laughing at conservatives who've previously shouted, 'Get woke, go broke' at them.

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Rolling Stone magazine has revealed some of the companies you may kick yourself in the foot over for not investing in this year.

Anheuser-Busch InBev - the company which owns Bud Light is one company you may've wished you leapt on during its dip in sales earlier this year.

You may remember when Bud Light hit the headlines because of the brand's collaboration with transgender TikToker Dylan Mulvaney.

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The likes of Kid Rock were among the group of conservatives expressing an issue with the collab, Rock going as far to shoot at cans of the beer with his AR-style rifle.

Despite the conservatives best efforts to boycott Bud Light and it being knocked off the top selling beer in the US by June, after it revealed an $100 million+ endorsement with UFC, its stock price shot right back up again.

So much so, if you'd bought 100 shares when stock prices dipped in May and sold them now, you'd make over $1,000 profit, Rolling Stone reports.

Kid Rock's face when he realises karma doesn't deal kindly with transphobes.
Instagram/ @kidrock

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Mulvaney also collaborated with Nike, modelling the sports brand's activewear.

And it didn't take long for more transphobes to come running, although none decided to channel Rock and shoot any of the sportswear this time.

Nike's stock prices took a similar dip, however, karma's a b***h for any conservatives who were put off buying during that period because of the brand's collaboration with Mulvaney.

If they had bought 100 shares earlier this year in June, they could've been sitting on a profit of nearly $2,000.

Apple hasn't escaped the wrath of those more right-wing leaning either.

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Psychologist and 'online educator' Jordan Peterson took aim at the tech company after its CEO Tim Cook shared a video on X - formerly known as Twitter - addressing Apple's climate change goals.

Peterson called it 'beyond parody' and others chimed in the comments accusing Apple of being 'woke'. Another even added: "This may be Apple's Bud Light moment!"

Actor James Woods - known as one of Hollywood's most vocal conservatives - also took a stand against Apple's inclusion of a pregnant man emoji.

However, like Nike and Bud Light, Apple's stock has only gone on the up and a staggering 56 percent compared to the start of the year according to Rolling Stone, with the potential to have made a profit of over $7,000 if you bought 100 shares in January and sold them in December.

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*Sighs in rising stock prices*.
X/ @RealJamesWoods

And last but not least, we have Disney. If you bought 100 shares in the company in January, they would've come in at around $88.

And if you sold them in November, you could've sold them for over $90, potentially making a profit of over $700.

But you definitely didn't take home that sort of cash if you had a toddler tantrum about investing because you didn't like the media company's decision to make a feminist Snow White and more diverse casting choices in The Little Mermaid remake.

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