Meghan Markle is attempting to trademark the word ‘archetypes’ after revealing it would be the name for her first podcast series on Spotify.
The word archetype first entered the English language around the 1540s and has Latin and Greek origins.
And now Archewell Audio – one of the companies established by Meghan and Harry after they left their royal duties in 2020 – made an application over the use of the historic word to the United States Patent and Trademark Office last month.
The application, which was filed in Delaware by the couple’s company and not Spotify, says the trademarked word would cover a number of entertainment services 'in the fields of cultural treatment of women and stereotypes facing women'.
It also includes a long list of goods as well as podcasts, TV shows and streaming services.
However, they could face legal challenges from other companies that use the word. According to the Daily Mail, skincare brand Archetypes is already trademarked.
And it’s not only other companies the couple have to contend with - many Greeks aren't happy either since the word originates from their country.
Greek newspaper The Greek City Times has branded the move 'both the dumbest and most audacious attempt at "owning" a word'.
The news comes after Meghan announced she would be launching her first podcast series investigating the stereotypes that 'try to hold women back'.
Introducing Archetypes, a new podcast from Archewell Audio hosted by Meghan, The Duchess of Sussex.— Spotify Podcasts 🎙 (@spotifypodcasts) March 24, 2022
Join us for a thorough investigation into the labels that try to hold women back. Coming this summer. Listen to the teaser now, only on Spotify. 🎙✨ https://t.co/qJ5b0dm5iR
Archetypes, hosted by Meghan, will launch this summer and will see her speak to historians, experts and women who have experienced being typecast.
In a teaser trailer for the podcast released last month, male voices are heard saying derogatory remarks about women.
In response to the negative commentary, Meghan can be heard saying: “This is how we talk about women: the words that raise our girls, and how the media reflects women back to us… but where do these stereotypes come from?
“And how do they keep showing up and defining our lives?”
Archetypes is the first podcast from the Sussexes since they signed a lucrative deal with Spotify that is thought to be worth £18 million after stepping down as working members of the royal family.
Archewell Audio recently confirmed it would be sticking with its multi-year Spotify deal after the company expressed concerns over Spotify's misinformation policies following the uproar over misleading Covid-19 claims on Joe Rogan's podcast.
A spokesperson for the company said back in January: "We have continued to express our concerns to Spotify to ensure changes to its platform are made to help address this public health crisis. We look to Spotify to meet this moment and are committed to continuing our work together as it does."
However, following encouraging conversations with Spotify execs, the company confirmed to the Hollywood Reporter last month that they would be moving forward with the release of Archetypes on Spotify this summer.
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