• News
  • Film and TV
  • Music
  • Tech
  • Features
  • Celebrity
  • Politics
  • Weird
  • Community
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
YouTube
Submit Your Content
Meghan Markle Tries To Trademark The Word ‘Archetypes’

Home> News

Updated 16:41 6 Apr 2022 GMT+1Published 15:10 6 Apr 2022 GMT+1

Meghan Markle Tries To Trademark The Word ‘Archetypes’

The move comes after the royal announced she would be launching her first podcast series, Archetypes, on Spotify this summer

Lisa McLoughlin

Lisa McLoughlin

Featured Image Credit: Alamy

Topics: Royal Family, Meghan Markle, Prince Harry, Spotify

Lisa McLoughlin
Lisa McLoughlin

Advert

Advert

Advert

Meghan Markle is attempting to trademark the word ‘archetypes’ after revealing it would be the name for her first podcast series on Spotify.

The word archetype first entered the English language around the 1540s and has Latin and Greek origins.

And now Archewell Audio – one of the companies established by Meghan and Harry after they left their royal duties in 2020 – made an application over the use of the historic word to the United States Patent and Trademark Office last month.

The application, which was filed in Delaware by the couple’s company and not Spotify, says the trademarked word would cover a number of entertainment services 'in the fields of cultural treatment of women and stereotypes facing women'.

Advert

Prince Harry and Meghan Markle at the annual Salute to Freedom Gala at the Intrepid Sea, Air & Space Museum in Manhattan last November.
Alamy

It also includes a long list of goods as well as podcasts, TV shows and streaming services.

However, they could face legal challenges from other companies that use the word. According to the Daily Mail, skincare brand Archetypes is already trademarked.

And it’s not only other companies the couple have to contend with - many Greeks aren't happy either since the word originates from their country.

Advert

Greek newspaper The Greek City Times has branded the move 'both the dumbest and most audacious attempt at "owning" a word'.

The news comes after Meghan announced she would be launching her first podcast series investigating the stereotypes that 'try to hold women back'.

Archetypes, hosted by Meghan, will launch this summer and will see her speak to historians, experts and women who have experienced being typecast.

Advert

In a teaser trailer for the podcast released last month, male voices are heard saying derogatory remarks about women.

In response to the negative commentary, Meghan can be heard saying: “This is how we talk about women: the words that raise our girls, and how the media reflects women back to us… but where do these stereotypes come from?

“And how do they keep showing up and defining our lives?”

Archetypes is the first podcast from the Sussexes since they signed a lucrative deal with Spotify that is thought to be worth £18 million after stepping down as working members of the royal family.

Advert

Archewell Audio recently confirmed it would be sticking with its multi-year Spotify deal after the company expressed concerns over Spotify's misinformation policies following the uproar over misleading Covid-19 claims on Joe Rogan's podcast.

A spokesperson for the company said back in January: "We have continued to express our concerns to Spotify to ensure changes to its platform are made to help address this public health crisis. We look to Spotify to meet this moment and are committed to continuing our work together as it does."

However, following encouraging conversations with Spotify execs, the company confirmed to the Hollywood Reporter last month that they would be moving forward with the release of Archetypes on Spotify this summer.

If you have a story you want to tell, send it to UNILAD via [email protected]  

  • Gwyneth Paltrow speaks out on rumors of feud with Meghan Markle in new video
  • Meghan Markle claims British media call her children the ‘N-word’
  • Prince Harry and Meghan Markle release statement paying tribute to the Queen
  • Prince Harry and Meghan Markle involved in 'near catastrophic car chase' with paparazzi

Choose your content:

an hour ago
  • an hour ago

    Guest at Jeff Bezos and Lauren Sanchez's wedding gives rare insight into what the event was actually like

    Bezos and Sanchez's controversial Italian wedding has had its details revealed

    Celebrity
  • an hour ago

    Woman's chilling internet searches she made when trying to cover up husband's murder as she pleads guilty

    Kathryn Restelli has pleaded guilty to the murder of her estranged husband

    News
  • an hour ago

    Bombshell report claims Trump once hosted party for 'young women' where Epstein was only guest

    The organizer of the party has since spoken out about the alleged incident

    News
  • an hour ago

    Bride-to-be leaves people divided after saying she 'hates' ring her fiancé 'spent 3 months designing'

    She said she is 'grateful', but it's 'so not me'

    News