The Amazon Black Friday sale dates have finally been confirmed, and it's starting sooner than you think.
Undeniably one of the biggest shopping events in the calendar, Amazon slashes prices across home, fashion, beauty, and electronics every year.
Kicking off this month, it's a chance to snag some serious money off notable brands, with the likes of Shark, Dyson, Ninja, and Amazon devices taking part.
So, when does Amazon's 2025 Black Friday sale start, and what deals can you look forward to? Find out everything you need to know below.
When is Amazon Black Friday 2025?
Amazon's Black Friday Week and Cyber Monday deals event will run from November 20 to December 1, 2025 in the US. UK dates are likely to be similar, but have not yet been confirmed.
The sale will run alongside other retailers such as Walmart (November 14 to 16) and Costco (November 25 to December 1) with the best discounts expected to take place on Friday, November 28.
So, what Black Friday discounts can we expect from Amazon this year?
Never one to disappoint, Amazon has teased huge discounts across some of its biggest household names this year.
There will be massive deals across homeware, tech, beauty, and fashion. You can find out more below.
Amazon Devices:
This year, customers can save up to 50 percent off select Amazon devices, including new releases such as the Echo Dot Max, Fire TV Stick 4K Select, Fire TV 50" 4-Series, Blink Mini 2K+, and Blink Outdoor 2K+.
Electronics:
You'll be able to save up to 50 percent off select electronics this season from JBL and Canon, alongside up to 40 percent off select home entertainment across LG, TCL, and Hisense.
Kitchen and homeware:
As for kitchenware, you're looking at up to 50 percent off select Ninja appliances and up to 55 percent off Shark home products. Coffee machines are included in the sale too, with up to 35 percent off select Keurig and De'Longhi gadgets.
Beauty:
For those of you holding out for Christmas presents, up to 50 percent will be slashed off premium beauty products from Lancôme. You'll also be able to snag up to 30 percent off skincare essentials from the likes of Kiehl's, ELEMIS, and Sol de Janeiro.
The holiday season:
It's worth waiting to put up the tree, as Amazon will slash up to 50 percent off its artificial National Tree Company and Fraser Hill Farm Christmas trees.
They haven't forgotten about wrapping either, as you'll be able to bag up to 40 percent off Lenox ornaments with up to 20 percent off Hallmark's bestselling holiday gift wrap, bags, and bows.
Grocery shop:
When it comes to the big shop, you'll find huge discounts across turkey, stuffing, and other traditional touches with same-day delivery available at Amazon Fresh stores.
Shop our top pick of early Black Friday Amazon deals below:
As mentioned above, Amazon has started to drop early Black Friday deals in the countdown to the sale.
From air fryers and SAD lamps to vacuum cleaners, shop our top picks below (before they sell out).
Light Therapy Lamp and Sunlight Alarm Clock (10,000 Lux)
-15%
Ninja Foodi FlexDrawer Air Fryer
-27%
Ninja Foodi StaySharp Knife Block
-28%
Shark SpeedStyle Hair Dryer
-30%
Dyson V8 Advanced Cordless Vacuum
-31%
Roborock Qrevo Series Robot Vacuum Cleaner
-43%
Topics: Amazon, Shopping, Technology
Danielle Fowler