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The Flash has become the biggest superhero box office failure

Home> Film & TV

Published 00:16 10 Jul 2023 GMT+1

The Flash has become the biggest superhero box office failure

DC’s newest superhero film, The Flash, hasn't sparked an interest with audiences, to say the least.

Velentina Boulter

Velentina Boulter

DC’s newest superhero film, The Flash, hasn't sparked an interest with audiences leading it to claim the title of the worst-performing superhero movie.

The film has amassed $261.1 million at the box office since premiering on June 15.

Over the past week, while films like Sony’s Insidious: The Red Door opened with $31 million domestically, The Flash managed to make $5 million across 78 different countries.

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The Flash, directed by Andy Mushchietti, cost Warner Bros around $450 million to make, with a $200 million budget in addition to marketing and advertising costs.

This means, at this stage, Warner Bros is expecting to lose around $200 million from the movie.

This is the largest amount a superhero movie has ever lost its studio company.

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To make matters worse for DC and Warner Bros, The Flash has overtaken their previous film, Shazam! : Fury of the Gods, for the not-so-coveted title.

The past three DC movies have all been box office bombs, with The Flash losing an estimated $200 million, Shazam II losing Warner Bros around $150 million, and even Dwyane Johnston couldn’t solve the problem with Black Adam leaving the studio an additional $100 million in debt.

The failure of the movie has been put down to a variety of factors such as Ezra Miller controversies and allegations, the relative unknownness of The Flash character and the current state of the DC.

Photo
Axelle/Bauer-Griffin/FilmMagic

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In the lead-up to the film, Miller was arrested twice and faced multiple legal charges including second-hand assault and disorderly driving.

While the actor apologized in a statement last year, there have been many calls for boycotting the movie across social media.

The film only managed to gross $55 million on opening weekend, in comparison Avengers: Endgame, the highest-grossing superhero movie of all time, made a whopping $1.2 billion across its opening weekend.

DC is expected to release two more superhero movies by the end of the year, with Blue Beetle coming out in August, and Aquaman and The Lost Kingdom due in December.

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Here’s hoping for DC fans that these films are more blockbuster than they are lacklustre.

Featured Image Credit: Instagram/ DC Official

Topics: DC Comics, Film and TV

Velentina Boulter
Velentina Boulter

Velentina is a freelance journalist for LADbible who is currently studying journalism at The University of Melbourne. When she's not typing away at her laptop, she can usually be found overanalysing movies or making terrible jokes.

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