Selena Gomez forced to delete Instagram post after furious fans accuse her of violating SAG strike rules

Selena Gomez has been forced to backtrack and delete an Instagram post after being accused of violating the rules of SAG-AFTRA's ongoing actor's strike.

The 31-year-old triple threat shared a BTS video of her recently released Hulu comedy series Only Murders In The Building on Wednesday (30 August) on Instagram but was quickly forced to delete it.

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The post tagged the official account of the ready-to-stream series, captioned: 'Missing and wanting @onlymurdershulu.' which stars Hollywood icons, Steve Martin and Meryl Streep.

Her usually adoring fans were quick to chastise her, however, piling into the comments section and reminding the actress that she'd violated SAG-AFTRA's rules surrounding film-project promotion amid actors' strike action.

According to Variety, the post was deleted after 15 hours of negativity towards it and 1.1 million likes.

A bit of context in case you're unaware, actors and film industry staff represented by SAG-AFTRA – the Screen Actors Guild – American Federation of Television and Radio Artists – have gone out on strike alongside their Writers’ Guild of America colleagues because of a dispute over pay, conditions, and use of AI technology, meaning that Hollywood is facing an industry shutdown not seen for around four decades.

Instagram

As yet, no end date for the strike has been announced, and there are around 160,000 actors and performers involved in the action.

SAG-AFTRA executive director, Duncan Crabtree-Ireland, said that the strike is a ‘last resort’ after four weeks of talks failed to bring about a solution.

It involves all ‘principal on-camera work’ such as acting – obviously – singing, dancing, performing stunts, piloting on-camera aircraft – less obviously – performance capture and motion capture work, voice acting, and a host of other stuff - including promotional and publicity work.

This covers personal appearances, tours, interviews, premieres, conventions and fan expos, premieres – as we’ve seen – and social media promotion.

The third series of Only Murders in the Building is airing on Hulu every Tuesday now, kicking off on 8 August and ending on 3 October.

Gomez plays Mabel Mora, an artist who solves murders in NYC.

Neither Gomez nor other members of the star-studded cast have given promotional interviews as per strike rules.

UNILAD has reached out to both SAG-AFTRA and Selena's representatives for comment.