As both a model and actor Pamela Anderson will have spent a lot of time in the hands of makeup artists - but at 56 years old, she's decided to stop using the products.
After rising to fame in the early 90s through her work with Playboy, Anderson went on to appear on ABC's Home Improvement before landing her iconic role as CJ Parker on Baywatch.
Anderson received a lot of attention for her looks, and while her latest project draws on what she described as those 'golden years', she's striving for a new, 'raw' take on it.
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Anderson has launched a new campaign called Re/Done; a denim brand which practices sustainability through processes like upcycling, and which strives to be 'authentic' to her vision.
In a conversation with The New York Times, Anderson said she wanted the brand to have 'a lot more meaning than a cash grab, or just putting a face to a brand'.
“I wanted it raw, no makeup,” she continued.
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The stripped-back look is one Anderson has been seen embracing recently at Paris Fashion Week and the recent Vanity Fair Oscars party, and she described the look as a way of 'peeling off the layers of [her] life'.
“I’m a fresh slate now, at the starting position of the next chapter," she explained, adding that the chapter is 'going to be even better' now that she doesn't have to 'pretend to be something that [she's] not'.
“I’m enjoying the process of getting older,” Anderson told The Times.
"The things that are happening to my face — a little elasticity is leaving — I’m finding humor in that," she continued. "I feel sexier now that I have some secrets and some mystery. We don’t learn that until later in our lives.”
The comments echo those made Anderson made in an interview with People in November, when she explained that rather than 'aging', she calls it 'Life-ing'.
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"Chasing youth is futile," she said at the time." All we can do is embrace who we are at the moment we are in, and be okay with where our feet stand right now."
"I can just be me. It's very freeing to be comfortable in your own skin," she added.
Though Anderson is entering her new chapter, she's still open to looking back on where she's come from.
Speaking of her latest project, Anderson explained: “I think this collection represents a great capsule of my life at that time. I was working and I felt invincible.”