People are cringing at the way Cole Sprouse smokes inside during interview

People are cringing hard after watching Cole Sprouse smoke indoors during his most recent interview.

After years of playing Cody Martin on Disney's The Suite Life Of Zack and Cody, it looks like Cole is still trying hard to shake off the goody-two-shoes image, which has now led him to smoking inside like it's the 1990s. Take a look:

Cole, who currently stars in the CW's Riverdale - yes, that's still going - as Jughead Jones, is the latest celebrity guest to appear on the Call Her Daddy podcast

In his interview, he talks about being a child star, losing his virginity at age 14, and his relationship and breakup with Riverdale co-star Lili Reinhart.

And yet, all anyone can talk about is the fact that, throughout the interview, Cole is taking puffs of a cigarette.

It's important to point out that Cole did ask podcast host Alex Cooper permission to smoke inside before he started lighting up.

But still, there was something cringey about the whole thing that viewers just couldn't shake.

When a promo clip of the now-released episode dropped on social media, people spotted Cole's cig right away, and they absolutely dragged him for it.

Call Her Daddy

"Why is Cole Sprouse smoking that cig like he’s Bob Dylan or something? Bestie you’re literally on Call Her Daddy" one scathing tweet read.

"Sorry can’t talk rn still processing the amount of ICK I felt when I saw Cole Sprouse acting like a tortured soul and smoking indoors on Call Her Daddy," another said.

Some were convinced the cigarette in-hand was 'performative', while others described the look as 'so child star.'

Twitter

Many people couldn't get over how much the video had turned them off the idea of smoking.

"I just cannot take Cole Sprouse seriously with that cigarette," wrote one viewer. "Like how do you make smoking look not cool?"

A second person tweeted: "The second hand embarrassment I feel is strong.

"Honestly just show that to teens that think smoking would be cool and I reckon it’d work better then any other campaign."

I mean, if it gets kids off the tobacco, then good job Cole?

Call Her Daddy

When Cole didn't have a smoke between his lips, he revealed that his twin brother Dylan was a 'really big bully' to kids at school when they were growing up.

"Our navigation through elementary school and middle school, we were like f**king d**ks," Cole said.

"[Dylan] would beat them up, and then I became known as the twin that would come up and be like 'I'm so sorry for my brother'.

"Everyone knows that he was a bully."

If you’ve been affected by bullying and want to speak to someone in confidence, contact Bullying UK (part of Family Lives) on 0808 800 2222. The helpline service is open 9am–9pm Monday to Friday and 10am–3pm Saturday and Sunday