Featured Image Credit: Instagram/Millas Sofia
Topics: Artificial Intelligence, Social Media
Stewart Perrie
Topics: Artificial Intelligence, Social Media
A beautiful, young woman is racking up tens of thousands of followers on social media.
Milla Sofia the typical influencer who posts loads of pictures of her on holiday and shots of her modelling on the runway.
There's even some posts on her Twitter where she tries to empower women to reach for the stars.
If you look at her comments section on Instagram, there are male users drooling over her pictures.
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They'll compliment her smile, her dress, the bikini she's in, or they will just tell her she's stunning and gorgeous.
"Wooooooow wonderful lovely sexy elegant legs have a great day love you of million million kisses," writes one fan.
Another added: "Oh my goodness, the bikini looks good on you, it's great you're beautiful."
A third said: "Well you look fabulous wearing anything as well as nothing I’m sure. You're a beautiful young woman."
The only problem with all of this is: Milla Sofia isn't real.
This fact might be lost of some of the account's 32,000 followers because her recent posts are super photorealistic.
When you focus on the young woman's face, it might be hard at first to realize she's been created by artificial intelligence.
However, when you look at the background in most of her images you can see that it's clearly not real.
If you scroll a little further into her account, the pictures of her face look a little more airbrushed and robotic because, well, it was created by a machine.
Futurism has discovered she is one of loads of artificially created influencers who are taking over social media.
Sofia's website states she's a 'virtual influencer and fashion model from Finland'.
She tells viewers to 'join my journey to revolutionize the fashion world'.
"I am not your ordinary influencer; I am a 19-year-old woman residing in Finland, but here's the twist—I'm an AI-generated virtual influencer," the site says.
"As a fashion model, I bring an unparalleled and futuristic perspective to the realm of style.
"Whether it's the catwalk or the digital landscape, my passion lies in showcasing the latest trends and pushing the boundaries in the ever-evolving fashion industry.
"Join me on this exhilarating journey as we delve into the captivating fusion of cutting-edge technology and timeless elegance.
"Let's embark together on an exploration of the intriguing intersection of fashion, technology, and boundless creativity."
It's an interesting idea where brands could utilise her for a campaign instead of a human model and probably get away with paying Sofia (or her owner) a lot less.