• News
  • Film and TV
  • Music
  • Tech
  • Features
  • Celebrity
  • Politics
  • Weird
  • Community
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
YouTube
Submit Your Content
The $7,000,000,000 reason why Apple gave up on $1,000,000,000 a year project that could have rivaled Elon Musk

Home> Technology> News

Published 13:18 6 Jan 2025 GMT

The $7,000,000,000 reason why Apple gave up on $1,000,000,000 a year project that could have rivaled Elon Musk

The new venture has already improved iPhone users' experience

Ellie Kemp

Ellie Kemp

An Apple project that could've rivaled Elon Musk was scrapped as the company turned their attention to a more lucrative venture instead.

The technology giant is best known for its iPhones and iMacs and has done its best to dominate the smartphone market for years.

While they might have just agreed to settle a Siri lawsuit for $95 million after claims of the voice assistant listening in on private conversations, their products are still incredibly popular.

However, Apple - founded by Steve Jobs and Steve Wozniak in 1976 - has spent the last decade attempting to diversify into a new market, spending $10 billion in the process.

Advert

Despite their efforts, the product never got off the ground and was actually scrapped early last year.

Apple spent $10 billion on the scrapped project (Costfoto/NurPhoto via Getty Images)
Apple spent $10 billion on the scrapped project (Costfoto/NurPhoto via Getty Images)

The project in question, of course, was their electric car venture named Titan.

While it isn’t exactly clear why the company decided to ditch the product, they did internally tell the 2,000 employees that were working on it that it was being discontinued.

Advert

The project was initially intended to rival Elon Musk’s electric car company Tesla before shifting towards becoming a self-driving car.

The self-driving element was abandoned and instead went back to being 'just' an electric car - still in an attempt to still rival the richest man in the world's automotive company.

So in 2024, when the Titan project was cancelled, Apple redirected its resources toward another venture which could see a $7 billion 'revenue bump.'

Apple's Titan cars could've rivaled Elon Musk's Tesla (Mark Von Holden/WireImage)
Apple's Titan cars could've rivaled Elon Musk's Tesla (Mark Von Holden/WireImage)

Advert

This change in direction did mean, however, some 600 employees involved in the Titan project were left without a job.

The venture, though, is the company's own artificial intelligence system, Apple Intelligence.

A beta version of the project was launched on selected iPhones, iPads and mac software last fall, with a full launch planned for later this year.

Already, there are a number of interesting ways Apple Intelligence has enhanced user experience, with features including AI-generated summaries of long emails, the ability to create custom emojis and a new clean-up tool for photos.

Advert

Apple Intelligence is due to launch fully sometime in 2025 (Jakub Porzycki/NurPhoto via Getty Images)
Apple Intelligence is due to launch fully sometime in 2025 (Jakub Porzycki/NurPhoto via Getty Images)

iPhone users can also access ChatGPT through Siri, turn rough note sketches into polished images with ImageWand and help manage their schedule better with Apple Intelligence.

Analysts from Morgan Stanley reckoned that the company could get a boost from customers willing to pay for access to AI capabilities.

Forecasts suggested a revenue bump of $7 billion to $14 billion, or 5% to 11%, for the fiscal year 2027.

Featured Image Credit: Scott Olson/Fiordaliso/Getty Images

Topics: Technology, Apple, Electric Cars, Artificial Intelligence, Elon Musk, Tesla, Business

Ellie Kemp
Ellie Kemp

Advert

Advert

Advert

Choose your content:

6 hours ago
10 hours ago
16 hours ago
a day ago
  • 6 hours ago

    Rare 'black moon' that's been linked to apocalyptic prophecies is set to appear this week

    The rare 'black moon' is only seen every few years

    Technology
  • 10 hours ago

    Harvard scientist suggests 'hostile' object coming at us is advanced 'mothership' after issuing warning

    3I/ATLAS was first spotted hurtling towards our solar system last month

    Technology
  • 16 hours ago

    Politician's concerning warning amid investigation into streamer who died in his sleep after alleged 'abuse'

    Jean Pormanove was found dead after broadcasting live for 10 days

    Technology
  • a day ago

    Streamer, 46, dies in his sleep while broadcasting after years of alleged live ’torture’ and 'humiliation'

    Jean Pormanove died while in a room rented for streaming

    Technology
  • Elon Musk issues severe threat to Apple as ChatGPT CEO launches scathing allegation against Tesla boss
  • Tesla has major investor sell $585,000,000 of shares because of Elon Musk
  • Jeff Bezos and Elon Musk could be the real winners after $540,000,000,000 'white gold' discovery
  • Tesla driver exposed 'terrifying truth' after sudden realization about their driving habits