People go pretty crazy over new tech don't they? But one woman's obsession led to a very expensive mistake.
As the iPhone 16 has just dropped across the world, it's hard to imagine a world where people were going mad over the original iPhone.
Back in 2007, it was the talk of the town and with one woman going qto the store on release day with the intention to purchase as many iPhones as possible.
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However, her plan backfired massively.
In June 2007, the woman showed up to a store in Dallas with $100,000 in her back pocket.
She was that determined to take the store's entire stock of the new Apple phone so she paid the guy at the front of the queue $800 to take his place so she didn't have to camp outside and wait hours for her turn.
Revealing she was going to sell the $100,000 worth of the new iPhones on eBay for a potential profit.
At the time of release, the original iPhone set customers back $499, but the woman was convinced she could make double that by reselling.
And to be honest, people were going pretty mad for iPhone back then, so that wouldn't have come as big surprise.
Her plan hit a snag the minute she entered the store however as she was informed that they were limiting iPhone sales to one per customer.
Ouch.
So while she set out on 'buying $100,000 worth of iPhones', the woman instead paid $800 to stand at the front of the queue and left with just the one phone.
To rub salt in the wound, the man who received the $800 from the woman got into the store in no time and was able to leave the store with an iPhone.
He was also able to buy a bunch of accessories for his new piece of technology.
Steve-O interviewed the man on Wild Ride! Podcast years later, with Marc Rebillet explaining how he initially thought the $800 offer was not real.
With the TV cameras present, Rebillet thought it was a marketing ploy.
Steve-O added in the podcast: "What made her think she was going to keep everyone's place in line?
"Maybe if she showed up with a team of people, she needed a physical person for every person's spot in the line."
Callum Jones