Canada has revealed it's installing billboards in the US 'to make sure all Americans know that tariffs are taxes on everything they buy'.
With Donald Trump having escalated the trade war once again, introducing another 25 percent tariff on certain vehicles, Canada has hit back.
Ontario Premier Doug Ford has already said he'll inflict 'as much pain as possible to the American people' in a bid to protect Canadians, while Canadian Prime Minister Mark Carney said: "The president of the US is trying to fundamentally restructure his economy, it means our economy and it means the global economy as well.
“I understand and respect his goal to support American workers, but I disagree with him that this is how to help them.
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"Our response to these latest tariffs is to fight, is to protect and to build.
“We will fight the US tariffs with retaliatory trade actions of our own, that will have maximum impact in the United States and minimum impact here in Canada."
And Canada is now fighting the tariffs by installing billboards in 12 states.
Canadian foreign minister Mélanie Joly said: "So we will be having huge billboards alongside the key highways in Florida, Nevada and Georgia, New Hampshire, Michigan, Ohio - 12 different states - and we know very much that these states are red states but we're doing that because we need to send a message to the American people for them to understand what's at stake, because this is really going to hurt their livelihood and have an impact on their wallet."
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She continued: "And my message to hard-working Americans is: please call your senators, call your house representatives, to your mayors to your governors that you don't want these tariffs because nobody will win in this approach coming to the White House, so it's important that altogether we work to prevent them."
Spokesperson for Global Affairs Canada, John Babcock, said, as quoted by The Post: "The purpose is to increase the understanding of the American public and to counter misinformation.
Representative Lloyd Smucker said: "Canada is free to spend their taxpayer dollars in whatever interesting ways they see fit, but I don’t think billboards will influence the thinking of the hardworking dairy farmers of my district."
Poppy Bilderbeck