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The US President's orange aesthetic could be in jeopardy, thanks to his own aggressive tariffs policy.
Donald Trump's bid to 'Make America Wealthy Again' by inflicting high tariffs on foreign imports could be having the opposite effect, as US consumers face paying higher prices at the checkout for foreign goods.
The POTUS announced on April 2, which he dubbed 'Liberation Day,' that more than 60 countries would face a baseline tariff of 10 per cent or more on their products coming into the states, which has since seen the stock market plummet in sheer chaos.
The sweeping tariffs, applied to countries 'whether friend or foe,' were rolled out as of midnight, while he said a second lot of taxes would apply to the 'worst offenders' as of April 9, including a 20 per cent tariff on goods from the European Union and 34 per cent tariff on China, amongst others.
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Trump has since somewhat dialled back the threat, instead announcing a 90-day tariff pause for everyone hit by tariffs that are over 10 per cent.
Well, almost everyone, as the POTUS has ended up sparking tariff table tennis with China by announcing goods from the country will instead be raised to 125 per cent.
Anyway, economists and dozens of US industries have warned the country's trade war with the world could see Americans pay even more on everything from cars to groceries and other essentials like electricity, as manufacturers are likely to pass on the costs to consumers.
This will come if countries hit the US back with counter-tariffs, as Canada, the EU and China have already vowed to do.
However, while citizens are facing a significant new premium on many goods from abroad, a somewhat unexpected consequence of the row could see the US looking a bit paler, as fake tan and tanning oils are amongst the list of the heavily taxed.
America's most popular bronzer comes from the UK brand, St.Tropez, reports the Daily Star, which will cost US residents 10 per cent more amid the hikes.
Meanwhile, the president's rumored preferred tanning cream, Bronx Colors, faces a huge 31 per cent increase, as it is believed his signature orange glow comes into the country from Switzerland.
The Swiss beauty brand claims to make Trump's favorite cream and although the president has historically been tight-lipped about his radiant complexion and regimen, it has been reported he must have precisely 2.5 containers of Bronx Colors Boosting Hydrating Concealer, in the color orange, within reach at all times.
A senior White House official attempted to tame reports on Trump's reliance on tanning products in 2019, saying his tangerine tint boils down to 'good genes'.
But celebrity makeup artist Safia Cox said it's obvious he's 'slapping some sort of cream product on,' adding: "You can see the rim around his face. If you look closely at his hairline, it’s very pale.”
She said to The Mirror: "I think he uses some sort of fake tan or tinted moisturiser with a bronzer."