Joe Rogan has once again whipped up a storm after he was seen drinking Bud Light on his show.
The podcaster is no stranger to controversy, and he plunged his toe back into the murky waters of the culture wars this week. Have a look:
During his conversation with country music star Zach Bryan, the 55-year-old cracked open a couple of cans of Bud.
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Sharing a toast, the pair raised their cans and took a sip of the popular beer.
Making reference to the recent outrage sparked over Dylan Mulvaney's involvement with the brand, Rogan said: "We’re drinking Bud Light, ladies and gentlemen."
Expecting a flurry of abuse from the right wing over his apparent support of the transgender social media star, the comic added: "Sooooorry."
He then added: "People are silly."
Guest Bryan also chipped in, having received a huge backlash himself for sticking up for Bud Light at the time of the controversy.
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“We’re f**ked," he joked.
To which Rogan replied: “There’s nothing wrong with it.
“Give us a little cheers, sir."
Bryan then said: “Cheers, brother."
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The past few months have proven pretty difficult for Bud Light's parent company, Anheuser-Busch InBev.
In the second quarter of the year, the company recorded a 30 percent drop in profit in the US, and a loss of around $40 billion on its value.
Rogan has previously described Mulvaney as being a 'mentally ill' 'attention whore'.
And while he understood the outrage over Bud Light teaming up with the social media personality, he said people overreacted.
“One person made a really stupid decision and now everybody has decided that Bud Light is the enemy,” he said.
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“That’s like this thing that people do in America where they just decide, ‘Now I hate these people. These people are the enemy'."
Rogans comments come after Mulvaney criticised Anheuser-Busch InBev for not standing by her during the backlash.
Talking to her millions of followers on 29 June, Mulvaney said: "I was waiting for the brand to reach out to me, but they never did. I've been scared to leave my house.
"For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all."
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Following her comments, the brand released a statement in which it claimed it took the matter seriously at the time.
"The privacy and safety of our employees and our partners is always our top priority," it read.
"As we move forward, we will focus on what we do best - brewing great beer for everyone and earning our place in moments that matter to our consumers."
Topics: Dylan Mulvaney, LGBTQ, Joe Rogan