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People are pouring Bud Light down the drain in protest after company launched new campaign

Charisa Bossinakis

Published 
| Last updated 

People are pouring Bud Light down the drain in protest after company launched new campaign

Featured Image Credit: Twitter/@USAFVet17. Instagram/Dylan Mulvaney

People are pouring Bud Light down the sink after the company launched a new campaign with transgender activist Dylan Mulvaney.

Over the weekend, the trans influencer unveiled her new campaign with the beer company on social media after they sent her a personalized can with her face on it.

The new can commemorates 365 days of Mulvaney being a woman, which she notes in her promotional video also coincides with the NCAA March Madness tournament.

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The announcement was met with significant backlash, as many began to boycott Bud Light.

One hateful user wrote: “Is anyone else confused why Bud Light put a man pretending to be a female on a can?!?!?!? They forgot who their target audience is!! Go woke, go broke.”

Fox News commentator Tomi Lahren wrote: “So who at @budlight thought this was the move? Do y’all really think a man pretending to be a woman (in the most demeaning manner possible) is how you sell beer?”

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Australian-born American conservative political commentator Nick Adams, a self-described alpha male, even posted a video denouncing the company.

In the clip, he says: “I cannot believe the betrayal that we are currently witnessing. This is Judas-level betrayal of the alpha male community and just a week before Easter.”

Looks like you’ll just have to turn to a Corona for the holidays.

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He continued: “I expect woke behavior from Starbucks, I expect woke behavior from Mars, but never ever in a million years, would I have thought that a company that has marketed American flags on their cans of beer - masculine horses, all of that kind of stuff - that they would betray us in such an incredible way.”

He added: “I do not want to see some tranny liberal. It starts with a tranny liberal and ends with estrogen and soy flavored beer.”

Some even captured themselves pouring cans down the sink.

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One conservative by the name of Brian Black posted a video of him pouring one down the drain, with the caption: “Such a shame @budlight, not getting my money anymore. #BoycottBudLight #GoWokeGoBrokeBudLight.”

However, Anheuser-Busch, which owns the company, defended its campaign with Mulvaney.

An Anheuser-Busch spokesperson told Fox News: "Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.

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“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.

"This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”

UNILAD has also approached Anheuser-Busch for comment.

Topics: News, Food and Drink, LGBTQ, Dylan Mulvaney

Charisa Bossinakis
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