People are pouring Bud Light down the drain in protest after company launched new campaign

People are pouring Bud Light down the sink after the company launched a new campaign with transgender activist Dylan Mulvaney.

Over the weekend, the trans influencer unveiled her new campaign with the beer company on social media after they sent her a personalized can with her face on it.

The new can commemorates 365 days of Mulvaney being a woman, which she notes in her promotional video also coincides with the NCAA March Madness tournament.

The announcement was met with significant backlash, as many began to boycott Bud Light.

One hateful user wrote: “Is anyone else confused why Bud Light put a man pretending to be a female on a can?!?!?!? They forgot who their target audience is!! Go woke, go broke.”

Fox News commentator Tomi Lahren wrote: “So who at @budlight thought this was the move? Do y’all really think a man pretending to be a woman (in the most demeaning manner possible) is how you sell beer?”

Australian-born American conservative political commentator Nick Adams, a self-described alpha male, even posted a video denouncing the company.

In the clip, he says: “I cannot believe the betrayal that we are currently witnessing. This is Judas-level betrayal of the alpha male community and just a week before Easter.”

Looks like you’ll just have to turn to a Corona for the holidays.

He continued: “I expect woke behavior from Starbucks, I expect woke behavior from Mars, but never ever in a million years, would I have thought that a company that has marketed American flags on their cans of beer - masculine horses, all of that kind of stuff - that they would betray us in such an incredible way.”

He added: “I do not want to see some tranny liberal. It starts with a tranny liberal and ends with estrogen and soy flavored beer.”

Some even captured themselves pouring cans down the sink.

One conservative by the name of Brian Black posted a video of him pouring one down the drain, with the caption: “Such a shame @budlight, not getting my money anymore. #BoycottBudLight #GoWokeGoBrokeBudLight.”

However, Anheuser-Busch, which owns the company, defended its campaign with Mulvaney.

An Anheuser-Busch spokesperson told Fox News: "Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.

“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.

"This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”

UNILAD has also approached Anheuser-Busch for comment.