Developers on Call of Duty have reacted furiously to Christopher Judge's speech at the Game Awards.
The actor, who is the voice of the main character Kratos in the hugely popular God of War franchise, joked about his speech from the previous year.
This had gone on for a good eight minutes, prompting exasperation from the audience as it took up air time.
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This time, the actor once again took to the stage and said that his speech from the previous year had been longer than the campaign for Call of Duty.
The actor began: "It is such a pleasure to be back here. I have such great memories of last year Mr. Pacino, forgetting to thank my wife."
The music then started to swell, giving the actor the hint to get on with it.
He took the cue, and continued: "All right all right, I get it. I get it. Not gonna stand up here making long speeches. I'm gonna stick to the script. No eight minute speech like last year, but fun fact.
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"My speech was actually longer than this year's Call of Duty campaign."
The joke drew a laugh and a shocked gasp from audience members at the reference to the short campaign in Call of Duty: Modern Warfare III.
And developers on the Call of Duty franchise reacted furiously to the remark online.
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One drew attention to the metrics, writing: "'Funny' but yeah the metrics that CoD absolutely destroys all of the God of war games (probably combined tbh) in is also equally laughable (if not more)."
Another made a thinly veiled stab at the user engagement on God of War, writing: "Imagine having short user engagement once your game is consumed.. can't relate."
But that wasn't it, when a third said that it was more the context in which the joke was made that made it bad.
They tweeted: "Honestly, as COD developers, we've heard way worse. But we don't expect it from a peer, at an event that supposed to be celebrating this years achievements in gaming.
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"Especially with all the information that was leaked about it's development."
But if the Call of Duty developers were expecting their remarks to go down well, they were mistaken as people piled in with even more jokes.
One wrote: "Be able to laugh at yourself occasionally"
A second tweeted: "If the franchise is so good, why y'all so insecure."
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A third wrote: "Call of Duty people take a joke challenge impossible."
Topics: News, US News, Gaming, Call of Duty