unilad homepage
unilad homepage
  • News
    • UK News
    • US News
    • World News
    • Crime
    • Health
    • Money
    • Sport
    • Travel
  • Music
  • Technology
  • Film and TV
    • News
    • DC Comics
    • Disney
    • Marvel
    • Netflix
  • Celebrity
  • Politics
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Archive
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
YouTube
Submit Your Content
'Swag Gap' explained as a third of people admit to ending dates over it
Home>News>Sex & Relationships
Published 20:38 24 Feb 2026 GMT

'Swag Gap' explained as a third of people admit to ending dates over it

The so-called 'gap' apparently makes people less attracted to their date

Niamh Shackleton

Niamh Shackleton

google discoverFollow us on Google Discover
Featured Image Credit: Getty Stock

Topics: Fashion, Tinder, Social Media, Sex and Relationships, Viral

Niamh Shackleton
Niamh Shackleton

Niamh Shackleton is an experienced journalist for UNILAD, specialising in topics including mental health and showbiz, as well as anything Henry Cavill and cat related. She has previously worked for OK! Magazine, Caters and Kennedy.

X

@niamhshackleton

Advert

Advert

Advert

It's pretty hard to keep up with all the new terms when it comes to dating and relationships, but this particular phrase doesn't appear to be going anywhere anytime soon.

Gen-Z have coined the term 'Swag Gap', which went viral on social media last year.

There have been questions if couples are able to survive the so-called 'gap' — which Justin and Hailey Bieber have previously been used as an example of.

We've all seen that 2023 photo of the married couple together in New York where Hailey is sporting a red mini dress, heels, and matching purse, while award-winning singer Justin followed closely behind with his hood up (and a pink cap on top of his hood), a pair of grey shorts, white socks, and bright yellow Crocs.

Advert

This, my friends, is supposedly a 'Swag Gap'.

Evidently Justin and Hailey Bieber had different stylists that day... (Gotham/GC Images)
Evidently Justin and Hailey Bieber had different stylists that day... (Gotham/GC Images)

In times like these, I turn to Urban Dictionary for a definition of a newly created term.

In this case, a 'Swag Gap' is described as: "Where one person in the relationship is more fashion conscious than the other."

Evidently the so-called 'Swag Gap' hasn't impacted Hailey and Justin's marriage and the pair are still happily together, but apparently it's affecting other people's dating lives.

Per new data put together by Tinder, 29 percent of young adults in the UK have cut a date short or dipped out of going on a second date because of a 'Swag Gap', despite having good chemistry and conversations with the other person.

Ruthless.

The survey quizzed 2,000 Brits aged 18-34, 45 percent of whom said that they’ve either been in this type of relationship or know someone who has.

Additionally, apparently 60 percent of respondents say they notice a 'Swag Gap' within the first twenty minutes of meeting a potential suitor.

Some suggested that there was a 'Swag Gap' between Pete Davidson and Kim Kardashian (Paul Morigi/Getty Images)
Some suggested that there was a 'Swag Gap' between Pete Davidson and Kim Kardashian (Paul Morigi/Getty Images)

The matter has been widely discussed on social media, including Reddit. On one thread dating back a few months ago, someone questioned if people could date someone who 'doesn't care about fashion'.

Somebody replied: "I'm just a lot more attracted to women who dress cool. It’s not a huge turn off if they don’t, but I definitely am more into a girl when she has swag."

A second said: "It’s a bonus if she cares but I’m really more worried about an emotional and intellectual connection with someone who shares similar values to me and who wants the same thing."

"Fashion and dressing appropriately are two separate things, completely. I think people get those two confused," argued a third.

Another person said of 'Swag Gaps' affecting relationships: "If you genuinely care about this you need to have a word with yourself."

What do you think?

Choose your content:

2 hours ago
3 hours ago
  • FOX NEWS
    2 hours ago

    Donald Trump Jr. speaks out on Charlie Kirk murder case after viewing unsealed evidence in court

    He claims only six police officers were on duty at the campus event where Kirk was shot

    News
  • Valerie Plesch/Bloomberg via Getty Images
    2 hours ago

    Southwest Airlines sparks backlash after calling out habit millions of passengers do after landing

    The airline released a sarcastic statement that passengers weren't happy about

    News
  • Getty Stock Image
    3 hours ago

    New data reveals unexpected heart health changes linked to GLP-1 weight loss drugs

    The importance of exercise has long been stressed to GLP-1 users

    News
  • (Photo by CHANDAN KHANNA / AFP via Getty Images)
    3 hours ago

    Florida airport officially renamed after Donald Trump in historic first for a sitting US president

    The rebrand alone is expected to cost as much as $5.5million in new signs and branding

    News
  • 'Graysexual' explained as number of people who are coming out is on the rise
  • Photo of guy's bedroom goes viral after girlfriend said it was an 'instant red flag'
  • Couple with 34 year age gap outline strict 'marriage rules' and spark controversy
  • The six stages of a relationship explained and what to expect