McDonald's is basically a US institution at this point, serving Big Macs to Americans for many a year now.
And while the basic recipe of some of the fast-food chain's menu remains the same, there are often changes to keep customers excited.
Whether that be special food items to mark occasions like Halloween and Christmas, or a summer menu that provides some fresh energy.
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And now it has been reported that McDonald's is giving its menu a makeover with a special focus on its world-renowned burgers.
In fact, the much loved chain has promised to make the 'best burgers ever' as part of their spring ad campaign.
According to a report by the Wall Street Journal, McDonald's is making changes to the way it cooks its burgers to improve upon a years-long shortcoming.
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The new initiative will see the classic burgers made more juicy thanks to a whopping 50 modifications.
Changes are also reportedly being made so that McDonald's does not get left behind by the ever-growing gourmet burger market.
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Chris Young, McDonald’s senior director of global menu strategy, has also said the changes have been made to maximise on taste and quality.
Speaking to the Wall Street Journal, he explained: "We can do it quick, fast and safe, but it doesn’t necessarily taste great. So, we want to incorporate quality into where we’re at."
Chef Chad Schafer has been tinkering with a new methodology for burger flipping at the test kitchen at McDonald’s Chicago headquarters.
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Discussing the revamped burger, Schafer said: "One is hotter… It looks meltier. Look at how my fingers sink into the bun. Smell it and you smell a big difference."
Examining the standard double cheeseburger, he added: "This one, it’s kind of dry. It cracks… And this is the best-case example at headquarters."
The new burger was originally tested in Australia and is set to be rolled out across restaurants in the US.
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Beginning with the West Coast and Midwest earlier this year, McDonald's says the aim is to have the new burger across all US chains by early 2024.
Some of the upcoming changes being introduced include the Big Mac having more sauce and six patties to be grilled at the same time instead of eight, which will allow an auto-cooking mechanism to apply less pressure and retain more burger patty juices.
Other changes include onions being rehydrated after purchase for more juiciness and cheese being taken out of refrigerators sooner so it melts more during cooking.
Topics: Food and Drink, McDonalds, US News
Callum Jones