Five Guys finally explained why it charges so much for burger and fries
It isn't just about the food
If you’re thinking of a cheap fast-food restaurant, Five Guys isn’t usually your first thought.
Known for its pricey items, it’s difficult to understand why the popular food chain charges so much for a burger and fries.
If you’re on the hunt for a cheap and cheerful meal, walk away because this isn’t for you.
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Five Guys can charge pretty hefty prices for their American staples when compared to other fast-food chain menus, and the choice is pretty limited with only two main options to opt for: a burger or a cheeseburger. They don’t mess around.
However, you can always add to your burger with extra toppings or sauces.
If you don’t like ketchup and pickles, you can try jalapeño peppers and hot sauce - pimping your patty and tailoring it to your taste as you go.
You can create a crazy mix of anything you want!
This kind of goes towards why the chain is so pricey.
After all, would you rather a food chain to have a strict menu with more items or fewer options but you can switch it up?
"People come to Five Guys for a simple, great American burger. And that’s what they will get here," Iain Ross-Mackenzie, director of operations-APAC at Five Guys International, told TRP.
Iain also noted that Five Guys won’t attempt 'localising' their flavors as they want to keep things open.
They also boast a pretty impressive feat compared to ready-made dishes that you can buy from other restaurants.
"Nothing in store is frozen. We only ever use fresh ingredients," Iain explained.
I’d prefer fresh over frozen, wouldn’t you?
Five Guys make sure that its customers are eating burgers that are served with the best quality produce, from the fresher than fresh beef patties and vegetables in the burgers to the fries, which are hand-cut in store from potatoes all over the world.
But it’s not just the quality of food you will receive, it’s the community.
Five Guys has an all-American community feel and their branding is reminiscent of a 1940s shake shack.
"Five Guys is your regular burger joint, where you know the people and the food and we know you and your preferences," Iain said.
So, there’s actually a lot more going into your burger than you’d think.
Topics: Food and Drink, Money
Britt Jones