Some viewers are complaining that Netflix has queer-baited them into watching Tim Burton's latest on the streaming platform.
Wednesday is out now on Netflix, seeing the return of the Addams family in a live-action setting for the first time in decades.
But some viewers who have already delved into the horror series are not impressed, claiming the show's makers have queer-baited them into watching it.
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Queer-baiting is essentially a marketing technique when producers hint at same-sex romance or other LGBTQ+ representation, but do not depict it in the final product.
Many have taken to social media to complain about it.
One person said: "I can’t take Wednesday seriously when the actors straight up queerbaited and they knew… that’s just nasty. I hate them."
A second added: "This is my first time getting queerbaited. ouch."
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A third said: "why r queer people so eager to defend Wednesday from it’s obvious queerbait??"
And a fourth added: "I love how everyone got queerbaited by Wednesday."
But there are a few on social media who defended Netflix and Tim Burton, dismissing other fans' views that the show has queer-baited.
One person said: "Can you guys use your brains and be serious for like 2 minutes. Wednesday isn’t even queerbait…"
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And a second added: "Are people actually calling Wednesday queerbait? get your heads out of your a** they never implied anything WE did."
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In this new series, Wednesday Addams is the main focal point as she enters a new school and finds something a bit suspicious.
She makes friends at Nevermore Academy, but there are a few foes along the way - as she investigates a brutal murder spree.
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Wednesday is played by Jenna Ortega - the 20-year-old best known known for her role in the terrifying Scream series.
In this gruesome eight-part series, Wednesday will try to master her psychic ability to help solve the mystery that affected her parents.
In the impressive cast, Ortega is joined by Luis Guzmán, Catherine Zeta-Jones, Isaac Ordonez, Gwendoline Christie, amongst others.
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But for fans that remember the original film, there is a surprise addition in the form of Christina Ricci - who originally played Wednesday Addams in the classic film.
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This time, Ricci will play a brand new character in the form of Marilyn Thornhill.
While some have complained about the potential queer-baiting in Netflix's Wednesday, critics have been reviewing the eight-part series.
And it is fair to say, it is a pretty mixed bag - Wednesday currently sits at a 69 percent on Rotten Tomatoes.
Topics: Netflix