Women are using the Barbie movie as a litmus test for whether their date or boyfriend is a keeper.
Unless you've been living under a rock for the last few months, you will know that Barbie has taken the world by storm in its premier.
The movie starring Margot Robbie as the titular character and Ryan Gosling as Ken shows Barbie having to leave Barbieland and travel to the real world on a journey of self-discovery.
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It's pink, and it's fabulous. What's not to like?
Well, it turns out some corners of the internet have been less than enthusiastic about the movie.
One video doing the rounds on TikTok shows a man saying that any man who sees Barbie is a 'beta'.
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Meanwhile, far right YouTuber Ben Shapiro went on a massive tirade about just how bad the movie was, after he had gone to see it of course.
This reaction and Barbie's positive feminist messaging in the movie has led some people to use it as a way to gauge their relationship.
Essentially, ask your boyfriend or the man you're dating if he wants to see Barbie, and then note his reaction.
A video posted on TikTok by @swagaliciousvr0 proposes the experiment.
It asks: "How does he react when you tell him you want to go with him? What are his thoughts on why certain things are happening in the movie?"
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Among the questions was also: "What are his thoughts on how Ken was portrayed?"
In the movie, Ken is quite deliberately written as a very one dimensional love interest character, a point which some men who saw it were quick to highlight.
Gee, I wonder where we might have seen 'one dimensional love interest' as a character before? The mind boggles.
People took to the comments to share how their partners had reacted when they broached going to see it.
One wrote: "My husband loved the movie! We saw it last night and he said it’s a must watch for all men and was encouraging his friends to go see."
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Another replied: "He was so excited when the trailer came out, bought tickets for the day it came out a month in advance, we both cried watching it. I want to marry him."
However not everyone had a positive reaction. One person wrote: "He was not interested in it even tho I went to see Oppenheimer with him, it hurt so much to know he's not interested in how I experience the world."
Barbie took $356 million at the global box office on its opening weekend, making it the most financially successful opening weekend for a movie directed by a woman.
Topics: News, US News, Barbie, Margot Robbie, Film and TV