Netflix has confirmed it will raise its subscription prices again and people aren’t happy.
Fans of true crime docs, reality TV, and high-budget dramas will have to spend more cash to binge their favorite shows from now on.
Higher fees will be introduced across all of the streaming services plans in the US, with the lower-priced ad-supported option now costing $8.99 a month, compared to $7.99 previously.
The standard plan has increased $2 per month to $19.99, according to its website.
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Subscribers will now have to pay $26.99 a month for the premium plan, a jump from $24.99 before.
Netflix has also increased the price of adding an extra member to $7.99 for the ad-supported tier and to $9.99 for ad-free subscriptions.
“I’d rather spend that on a mystery drink at a shady bar and get a wild story out of it,” one subscriber said in response to the news.
“Goodbye Netflix,” another person quipped on X.
“Hmmm. Prices increasing again, I really hope the added value in content keeps pace as well,” a third person responded.
Another disgruntled subscriber complained: “Another price hike for the same content? At what point do people say enough?”
While someone else wrote: “Find yourself a Blu-ray player and a media resale shop near you, because this will never end.”
“So we’re gonna pay more now because Netflix wants to organize multiple fights UFC, WWE, boxing? Slow down Netflix please.”
The news comes as Netflix invests in new programming formats, such as video podcasts and live sporting events, like the Anthony Joshua and Jake Paul live boxing event last December.
Netflix also exited a bidding war for Warner Bros.’ streaming and studio assets in February.
The streaming giant boasts more than 325 million subscribers worldwide as of 2026 and around 66.7 million in the US. In 2023 it scrapped its cheapest ad-free plan, called basic, leaving users with its more expensive premium and standard plans, or the standard plan with ads.
The last time Netflix raised its prices in the US was early last year and subscribers threatened to 'quit' the service as a result. The announcement came after the service reported that it made $39 billion the previous year, an increase of 15 percent on the year before, having accumulated $33.7 billion in 2023.
More recently, Netflix reported revenue of $12.1 billion for the October-December 2025 period, exceeding analysts’ estimates.
With the new fees in place, Netflix’s average revenue per subscriber in the US-Canada region will rise 6% year-over-year in 2026, according to estimates from TD Cowen analysts.
UNILAD has contacted Netflix for comment.
Topics: Film and TV, Netflix, US News
Greg Harris