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Avatar has ditched its widely-mocked original logo for its upcoming sequels, but it looks like the new offering hasn't gone down well with fans either.
When the James Cameron flick first hit screens in 2009, it was showered with praise, with many in awe of its dazzling visual effects that saw the movie become a firm box office smash.
However, it also became the butt of jokes thanks to the apparent use of the Papyrus font in its title card – ridicule that only accelerated following a 2017 Saturday Night Live sketch featuring Ryan Gosling.
In the sketch, the actor plays a man who is plagued by a graphic designer's choice to use a default computer font for the fantasy epic's logo. “He just highlighted Avatar, he clicked the drop-down menu, and then just randomly selected Papyrus,” his character says.
"Like a thoughtless child just wandering by a garden, just yanking leaves along the way.”
The widespread mockery clearly struck a chord, as just one year later a new Papyrus-less logo for the 2009 flick was debuted on the film's Twitter page. Now, as we gear up for a long-awaited return to Pandora, the official logo for the forthcoming sequel Avatar: The Way of Water has been released, and it seems not everyone is too pleased with the result.
Many seem to have taken issue with one specific detail – pointing out that the kerning (the space between the lettering) is off, especially between the two final letters.
"Well, they didn't use Papyrus, but they DID still forget to kern. Come on, y'all – these are billion dollar movies!”, artist Kyle T Webster wrote on Twitter.
Well, they didn't use Papyrus, but they DID still forget to kern. Come on, y'all - these are billion dollar movies! https://t.co/MaemvHc8ye— Kyle T Webster (@kyletwebster) April 28, 2022
I’m a #GraphicDesigner so I can’t help but to see that the letter “R” needs to be closer to the “A”. It’s called “kerning”.— James Perales (@JamesPerales) April 28, 2022
they finally changed the font from papyrus 😂 pic.twitter.com/z0cIxOzK99— sammy (@sammyjeanss) April 28, 2022
Others echoed his views, with another user quipping: "That R doesn’t want anything to do with this."
A third jokingly chimed in: "AVATA R."
"No more papyrus font," said a fourth.
Taking place more than a decade on from the events of the first film, 'Avatar: The Way of Water begins to tell the story of the Sully family (Jake, Neytiri, and their kids), the trouble that follows them, the lengths they go to keep each other safe, the battles they fight to stay alive, and the tragedies they endure,' according to the official synopsis.
The Way of Water marks the first of four follow-ups that have been in development for more than a decade, and it seems Cameron has high hopes for what's to come.
“I wanted our return to Pandora to be something really special. Every shot is designed for the biggest screen, highest resolution, and most immersive 3D available. I think we pulled it off," he has said.
Sam Worthington, Zoe Saldana and Sigourney Weaver will be reprising their roles for the sequel alongside new faces including Kate Winslet, Vin Diesel, Jermaine Clement, Michelle Yeoh and Edie Falco.
Avatar: The Way of Water is set to hit cinemas on 16 December 2022.
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