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Hawk Tuah girl addresses controversy with wild video after fans 'lost life savings' by buying her cryptocurrency

Home> Celebrity

Published 11:35 26 Mar 2025 GMT

Hawk Tuah girl addresses controversy with wild video after fans 'lost life savings' by buying her cryptocurrency

Haliey Welch disappeared from social media in December following her memecoin nosedive

Ella Scott

Ella Scott

Featured Image Credit: @‌hay_welch/Instagram

Topics: Hawk Tuah girl, Cryptocurrency, Social Media, US News, Celebrity

Ella Scott
Ella Scott

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Fans are all saying the same thing as Hawk Tuah girl makes her ‘comeback’ months after leaving some fans who invested in her cryptocurrency without their ‘life savings’.

After 22-year-old Haliey Welch went viral for her NSFW ‘Hawk Tuah’ clip, she capitalised and built an online empire.

There were thriving social media accounts, a podcast produced by Jake Paul’s Betr media company, and even a clothing brand.

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However, her business took a major tumble in December last year when Welch launched her $HAWK memecoin.

The cryptocurrency, which was reportedly never registered with The U.S. Securities and Exchange Commission (SEC), hit a $490m market cap shortly after launch, as per Crypto Times.

But it took a nosedive within hours, with Bloomberg Law reporting the digital coin actually lost more than 90 percent of its value.

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This loss caused some fans to claim they’d lost their life savings from investing in HAWK.

"I am a huge fan of Hawk Tuah but you took my life savings," one person alleged.

"I purchased your coin $Hawk that you were so excited about with my life savings and children’s college education fund as well.”

Haliey Welch has addressed rumors of her online disappearance (@‌hay_welch/Instagram)
Haliey Welch has addressed rumors of her online disappearance (@‌hay_welch/Instagram)

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Welch, who is from Belfast, Tennessee, was swiftly accused of ‘misleading’ and ‘betraying’ fans and investors alike.

Following the backlash, the US native’s social media accounts went silent, with the exception of a since-deleted statement posted on X in December which (according to Vulture) read: "I take this situation extremely seriously and want to address my fans, the investors who have been affected, and the broader community.

“I am fully cooperating with and am committed to assisting the legal team representing the individuals impacted, as well as to help uncover the truth, hold the responsible parties accountable, and resolve this matter."

Welch's silence caused a myriad of rumors to spring up, some of which the overnight internet sensation has now addressed.

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On Tuesday (March 25) Welch uploaded a video to her Instagram Feed with the caption: “What’d I miss?”

In the video, the star appears to be asleep before voiceovers can be heard addressing her alleged death.

“The ‘Hawk Tuah Girl’ has died,” a voiceover can be heard saying, before Welch ‘wakes up’ from her dream.

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After falling back ‘asleep’, the next rumor the podcaster addresses is whether of not she is pregnant.

Posting various speculative headlines from publications, Welch is seen with a faux baby bump, rinsing out an infant’s sippy cup.

A clip of Joe Rogan asking: “What’s going on with that ‘Hawk Tuah’ chick? She going to jail?” is then played over the top while she pretends to be incarcerated.

Following the clip, fans have come out in their droves to debate what they'd just seen.

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“This might be the most important day in online history,” one Instagram user wrote.

A second commented: “Return of the Queen.”

“Not the comeback we wanted but the comeback we needed,” replied someone else.

“The comment section did a great job of reminding me of how unhinged internet culture still is,” a fourth penned.

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A fifth user typed: “Good news! Glad you’re back. You’re entertaining, uplifting, and just plain ol’ fun to watch! I’m happy that we get to see your journey continue.”

Welch, who is not a named defendant in a lawsuit filed last year, initially announced her digital coin on social media.

The new video has seen a slew of positive comments from fans (@‌hay_welch/Instagram)
The new video has seen a slew of positive comments from fans (@‌hay_welch/Instagram)

She then continued to promote it on her podcast, thus raising its appeal, according to the filing.

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Upon their launch on December 4, the digital coins were immediately tradable.

However, within hours, their market value had plummeted below $100 million, allegedly causing investors to lose more than $151,000 combined, as per Bloomberg Law.

overHere Ltd and its founder Clinton So, who launched the memecoin, were reportedly advised by lawyers to make the Tuah The Moon Foundation.

The off-shore entity was allegedly used to sell 17 percent of the HAWK tokens through it to a subset of people, the complaint reads.

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The social media star has previously opened up about the cryptocurrency incident (X)
The social media star has previously opened up about the cryptocurrency incident (X)

However, the filing reads that the defendants reportedly continued marketing the rest of the coins, making ‘no serious attempt’ to restrict purchasers to those outside the US.

“The project clearly was intended to take advantage of the American market,” the lawsuit reads.

The Tuah The Moon Foundation, So, and social media influencer Alex Larson Schultz, who promoted it online, are all being sued by investors, who claim the defendants are liable for selling unregistered securities.

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UNILAD has reached out to Haliey Welch for further comment.

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