Within 20 minutes of the launch of Hawk Tuah Girl's own cryptocurrency it tanked - leaving some fans without their 'life savings'.
Haliey Welch has been doing alright for herself since shooting to stardom, without actually wanting to find fame, after she gave an NSFW comment to the question 'what makes a guy go crazy in bed' - her reply earned the influencer her nickname.
She pretended to spit saying 'hawk tuah spit on that thang', it went viral, and she's a huge name now - having garnered almost three million Instagram followers and released her own podcast.
She's brought out her own clothes line with the words 'Hawk Tuah' brandished on caps and other items of clothing, but now, she's tested the cryptocurrency industry and debuted her own meme coin called $HAWK.
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The coin's value completely tanked within 20 minutes of its launch - plummeting from as much as $490 million to just $41 million, leaving fans out of pocket.
It has left investors claiming she carried out a rug pull, which is where creators of cryptocurrency sell off their stock leading to prices crashing and those who put money into it with coins worth next to nothing.
However, Welch has denied these accusations and has defended hers and her 'teams' actions during a live stream on Twitter.
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"Hawkanomics: Team hasn’t sold one token and not 1 KOL was given 1 free token," she tweeted in a copy and pasted message.
"We tried to stop snipers as best we could through high fee’s in the start of launch on @MeteoraAG. Fee’s have now been dropped."
But readers added their own context to the tweet claiming her team had sold.
It read: "The "team" and insiders have actually been selling their token since launch.
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"A majority have never purchased anything and have only sold the tokens they were given.
"Haliey is lying and will likely have to "talk tuah" judge about this."
During the live stream YouTube investigator Stephen 'Coffeezilla' joined and gave the viral sensation a bit of a grilling.
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He said: “This is one of the most miserable, horrible launches I’ve ever seen. I’ve been tracing it on the chain for a while. You guys generated over a million dollars in fees, while your fans got rug pulled. There were snipers, but there was also insider trading directly linked to y’all’s creator accounts.”
One person took to Twitter to claim that they'd bought $35,000 worth of coin, but it to be worth just $2,000 ten minutes later.
"I am a huge fan of Hawk Tuah but you took my life savings," they penned to Haliey on the social media platform. "I purchased your coin $Hawk that you were so excited about with my life savings and children’s college education fund as well.
"You didn’t mention that you were going to buy 97% of the supply and sell it almost immediately to make a large profit."
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Another person said: "So... it turns out the Hawk Tauh crypto meme coin was not a good investment."
UNILAD have approached Haliey's reps for comment.
Topics: Cryptocurrency, Money, Social Media
Joe Yates