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Elon Musk issues severe threat to Apple as ChatGPT CEO launches scathing allegation against Tesla boss
Home>Technology>News
Published 12:31 12 Aug 2025 GMT+1

Elon Musk issues severe threat to Apple as ChatGPT CEO launches scathing allegation against Tesla boss

The battle of the AIs is intensifying

Ellie Kemp

Ellie Kemp

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Featured Image Credit: Didem Mente/Anadolu via Getty Images

Topics: Elon Musk, Apple, Technology, Business, Twitter, Artificial Intelligence

Ellie Kemp
Ellie Kemp

Ellie joined UNILAD in 2024, specialising in SEO and trending content. She moved from Reach PLC where she worked as a senior journalist at the UK’s largest regional news title, the Manchester Evening News. She also covered TV and entertainment for national brands including the Mirror, Star and Express. In her spare time, Ellie enjoys watching true crime documentaries and curating the perfect Spotify playlist.

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Elon Musk has threatened to take 'immediate legal action' against Apple, accusing the tech giant of antitrust violations over how AI apps are ranked in the App Store.

The billionaire claims Apple is favoring OpenAI’s ChatGPT, making it almost impossible for other competitors - including his AI platform Grok from xAI, and his social media platform X - to reach the top rankings.

If you've been on the internet at all in the past few years, it's likely you've given either ChatGPT, Grok - or both - a go.

Musk founded his AI company in March 2023 before unveiling Grok - based on the large language model (LLM) of the same name - to X users that November.

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Its most recent and powerful version, Grok 4, was released this July. The bot previously made headlines for its medical advice as well as its controversial NSFW side - which appears to have been revamped with the AI's latest update.

Grok released in November 2023 while ChatGPT debuted the previous year (Cheng Xin/Getty Images)
Grok released in November 2023 while ChatGPT debuted the previous year (Cheng Xin/Getty Images)

But Musk isn't happy that he's missing out on a slice of Apple's AI pie, with Sam Altman's ChatGPT ranking above Grok in the App Store.

Taking to X - formerly Twitter before Musk took it over in a $44 billion deal in 2022 - he claimed: "Apple is behaving in a manner that makes it impossible for any AI company besides OpenAI to reach #1 in the App Store, which is an unequivocal antitrust violation. xAI will take immediate legal action."

In another post, Musk wrote: "Hey @Apple App Store, why do you refuse to put either 𝕏 or Grok in your “Must Have” section when 𝕏 is the #1 news app in the world and Grok is #5 among all apps? Are you playing politics? What gives? Inquiring minds want to know."

He followed up: "And why is ChatGPT literally in every list where you have editorial control?"

OpenAI CEO Sam Altman hit back at Elon Musk on X (Justin Sullivan/Getty Images)
OpenAI CEO Sam Altman hit back at Elon Musk on X (Justin Sullivan/Getty Images)

Musk hasn't provided any evidence for his claims. However, X users added additional context to his first tweet, stating that both AI apps, Deepseek and Perplexity, had overtaken ChatGPT on the App Store.

They further point out that this happened after Apple partnered with OpenAI to integrate ChatGPT into their products in 2024, according to CNN.

At the time of writing, ChatGPT is listed as Apple's number one free iPhone app, while Grok is sixth, behind TeaOnHer Dating Advice, Tea Dating Advice, Meta's Threads and school app ParentSquare.

Altman has since hit back at Musk, claiming on X: "This is a remarkable claim given what I have heard alleged that Elon does to manipulate X to benefit himself and his own companies and harm his competitors and people he doesn't like."

Grok is currently sixth on Apple's App Store (Apple)
Grok is currently sixth on Apple's App Store (Apple)

He then linked to a Platformer article which alleges that Musk 'created a special system' to show X users 'his tweets first.'

In a third and final tweet, Altman continued: "I hope someone will get counter-discovery on this, I and many others would love to know what's been happening.

"But OpenAI will just stay focused on making great products."

UNILAD has contacted Apple, xAI and OpenAI for comment.

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