With thousands of Apple Vision Pro headsets having reportedly been sold, it was only time before we saw people taking to the streets wearing them.
It's believed that as many as 200,000 of the new tech has so far been sold in the US, despite their hefty $3,499 price tag.
People have since been spotted 'in the wild' wearing the devices and, you have to admit, it's pretty surreal to see.
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Whether it's someone casually sitting on the subway, or another person walking their robodog while wearing their Vision Pros, I'm not sure it's something I'll ever get used to.
And some San Diego police officers definitely found it odd when they spotted a guy walk past them wearing the expensive Apple product while they were detaining a man.
In the clip shared to the police force's Instagram page, the guy walks across the street and seemed completely unaware what was actually happening close beside him.
Police have since issued a warning about wearing Vision Pros in public and urged people to 'keep those virtual experiences on the sidewalk'.
"A video making its rounds online shows our patrol team in Central Division ‘face-to-face’ with the future - a pedestrian donning the latest Apple Vision Pro headset while walking in the street downtown," they captioned the post.
"It was a sight that had us pausing in bewilderment. While we're all for exploring new dimensions and technology, let's remember the importance of pedestrian safety.
"Keep those virtual experiences on the sidewalk, folks, and let's cross streets the old-fashioned way - with our eyes wide open to the real world, unobstructed and without distractions!"
Following the Vision Pro's release at the beginning of the month, the headset has so far (largely) received rave reviews.
YouTuber Casey Neistat reviewed the product by taking to the busy streets of New York wearing it.
At one stage, Neistat said he'd worn the impressive piece of tech for so long that his brain 'forgot it was looking through cameras and screens'.
"What occurred to me as I was sitting in Times Square on a bench, strangers all around me [and] the real world moving all around me, but I had a big screen up watching a MrBeast video," the YouTuber went on.
"In that moment I was like, 'Holy s**t. This is it. This is the future of computing that everyone's been promising for the last 15 years."
Topics: Apple, Technology, Virtual Reality, Social Media, Police
Niamh Shackleton