Millions of iPhone users could end up being owed money after a new lawsuit was launched relating to the advertising of artificial intelligence features.
According to reports in the Vancouver Sun, Apple made 'misrepresentations' in its advertising of the iPhone 16, relating to the model's AI features.
It's reported in the Canada lawsuit that Apple Intelligence was not available when the phone went on the market in September 2024, with some of the features launching in iOS updates in the following months.
However, it's reported that one version of a more advanced Siri voice assistant still isn't available, months on from the phone's launch.
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Over on TikTok, @thelawyerangela explained what's been happening.
She told followers: "There are multiple class action lawsuits being filed right now, alleging that Apple wildly hyped up this model by saying that it would offer revolutionary AI features that you likely upgraded your phone because of these promises, only to realise later these features do not exist and likely don't for a really long time."
Angela continued: "So this is what Apple was advertising in conjunction with its iPhone 16 rollout... that Siri would be able to integrate across apps... the lawsuit alleges that Apple executives knew that these features weren't ready but that the company still pushed forth with these massive campaigns only to admit after millions of iPhone 16s had been sold, 'it's going to take us longer than we thought to deliver on these features'."
A second lawsuit in California has a similar premise, pointing out that the features still do not exist.
According to The New York Times, some of the features will arrive later this year, although it's currently unclear which ones.
The publication reports that following the delay, software chief Craig Federighi, announced that the responsibility of developing Siri would be moved from head of AI, John Giannandrew, to heard of the Vision Pro, Mike Rockwell.
But technology analyst Michael Gartenberg isn't convinced this is enough.
“Apple needs to understand what happened because this is bigger than just rearranging the deck chairs,” he told the Times.
“If ever there’s been an example of over-promising and under-delivering, it’s Apple Intelligence.”
People were pretty intrigued about the lawsuits over on TikTok, with one asking: "Where do we file for the settlement?"
While another said: "I upgraded from iPhone 11 to 16, and really disappointed. Glitches all the time, AI is a joke. My 11 works better."
UNILAD has reached out to Apple for comment.
Topics: Apple, News, Technology, iPhone
Lucy Devine