Xbox has divided many after removing its Pride Month logo just after a few days.
Pride Month is upon us, which means it’s time for many companies to unveil their rainbow logos and then drop them faster than Vin Diesel behind the wheel on July 1.
Xbox was among the brands to debut its new colorful design after announcing its long-term partnership with GLAAD to grow the number of queer characters in upcoming first-party Xbox titles.
“Representation is a vast and multifaceted topic: it can mean more LGBTQIA+ characters, more story moments featuring LGBTQIA+ themes, or even creating worlds LGBTQIA+ players can feel at home in,” Pav Bhardwaj Chief of Staff of Xbox Marketing, said in a press release.
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“For us, it includes empowering our LGBTQIA+ team members to create the kinds of change they’re hoping to see in our games and in the industry at large.”
He added that the company would be making changes so that queer visibility is a driving factor moving forward.
And along with this proclamation, the new logo was debuted, only to be removed four days into Pride Month.
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It was subsequently replaced by Diablo IV artwork.
However, the company reverting to its old logo did not go unnoticed.
One user penned on Twitter: “Wbk [We been knew] these corporations giving 'support' to Pride Month is only for monetary benefits. Look what happens when they think showing support is no longer profitable."
Another said: “We got a whole three days!!! Happy Pride, everyone. I’m so glad I’m on steam now. These corporations really are just like the gays aren’t making as much money… next.”
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A third commented: “It being fire themed is taking me outtttt like they're really saying we're gonna burn in hell.”
While another shared: “Not even a week, oh we down bad this year.”
However, some were seemingly unbothered, as one wrote: “It’s okay; they are promoting a game that has a song by two gay people.”
Another defended: “Can’t believe some people are actually making a big fuss out of this. It’ll probably go back to the Pride Month profile picture later on anyway.”
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Xbox also uploaded a Facebook cover photo to celebrate the month, however that has also been replaced for a Diablo IV image.
UNILAD has approached Xbox for comment.
It comes after the Navy removed its rainbow flag after it came under fire from alt-right users.
Forbes reported that the Navy had also included LGBTQIA+ posts on its social media, which had been removed after less than 12 hours due to the significant backlash.
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Many have also threatened to boycott companies such as NASCAR and MLB after they tweeted in celebration of Pride Month.
Charisa Bossinakis