Topics: Bad Bunny, Super Bowl, Football
You'd never think a Super Bowl halftime performance would result in a change in search behavior, but here we are.
At Super Bowl LX last weekend, Bad Bunny treated fans to some of his hits in a performance which received mix reviews amongst football fans and those who simply tuned in for the halftime show and the commercials.
As for on the pitch, The Seattle Seahawks beat the New England Patriots 29-1, leaving their fans delighted with a second ever Super Bowl crown.
While Taylor Swift was nowhere to be seen this year, Travis Kelce was in attendance despite his team, the Kansas City Chief, not being in the Super Bowl
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Following the Super Bowl, Pornhub reported an increase in football-related categories on its site, while the search term 'Super Bowl' saw a whopping 5,632 percent increase as compared to search results in the month of November.
The porn site saw an increase in searches for locker-room scenarios, college athletes, cheerleaders, and latino men in the aftermath of the final whistle in San Francisco.
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As for the specifics, 'jock' saw a staggering rise of over 4,000 percent, while 'h*** college jock' climbed by close to 3,000 percent.
Bad Bunny's halftime show highlighted Puerto Rican heritage, with Pornhub subsequently reporting Latino and Puerto Rico related search terms have increased as a result.
'Amateur latino' content has risen by a staggering 880 percent, as 'Latina solo dirty talk' also saw a huge rise in searches by 470 percent.
Pornhub said in a press release: "Searches during the Super Bowl show that it’s more than just football people are interested in. Jocks, cheerleaders, showers, and a variety of other terms appear in the list, reflecting fantasies of the people involved in the game in addition to the sport itself."
The porn site also noted how Bad Bunny's halftime performance brought people away from a bit of me time.
"The Super Bowl halftime show began at 8pm and was led by an outstanding performance by the recent Grammy album of the year winner, Bad Bunny," they explained on their website.
"While the Super Bowl itself draws an impressive amount of people, the half time show frequently sees the biggest drop in traffic during the entire event.
"This year, traffic reached a low of –46% at 8:31pm. What amounts to millions of people took time away from their regular Pornhub visit to watch Bad Bunny perform."
