A man has died and a woman's been left fighting for her life after being electrocuted in a hot tub.
A married couple from Texas were holidaying in Mexico at the time of the freak accident.
They were staying at Sonoran Sea Resort, with the tragic ordeal occurring on Tuesday, June 11.
The couple have since been named as Jorge Guillen, 43, and Lizette Zambrano, 35, from El Paso.
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People at the hotel became concerned when they noted Jorge and Lizette not moving in the hot tub.
Jorge tragically died as a result of the incident, while Lizette was rushed off to a US hospital near the border and reportedly remains in critical condition.
CCTV footage showed a fellow holidaygoer attempt to give the couple CPR before emergency services arrived at the scene.
Sonora attorney general's office says they're investigating them matter to see what caused the apparent electric shock.
A GoFundMe has since been set up to support Jorge and Lizette's family, as well as pay for the cost to bring Jorge's body home to be laid to rest and for Lizette's medical bills.
The page creator penned for the fundraiser bio: "Our best friends have experienced a horrible accident.
"Jorge had a heart of gold and was always there for family and friends. The love they shared was one for ages.
"We are asking for your help to bring him home & help with medical expenses for her."
Elsewhere tributes have been rolling in for the couple as Lizette's best friend took to Facebook to share the devastating news.
"As I woke up this morning we received a message from our best friend’s mom. A message you don’t want to wake up to," she wrote.
"As many of you have seen on social media and the news, a tragic event happened.
"I will not go into detail here. It would be greatly appreciated if you all could donate to help get Jorge home and help with medical expenses. Lizette has a ways to go in recovery and we are all here to help her through."
Harrowing video footage has been circulating online of the incident where a body is seen submerged in in the hot tub while fellow guests looked on in horror.
It's reported that someone at the hotel tried to get into the water to help the couple, but she also received an electric shock.
It's unclear if anyone else was injured in the ordeal.
LADbible Group has contacted the Sonoran Sea Resort for a comment.
Niamh Shackleton