Gen Z are going wild or a cult sneaker brand that's been blowing up on TikTok of late.
Perfect for the new Fall semester, fans say the shoes are 'incredibly comfortable' thanks to their super bouncy soles - and they've even gained a celeb following with everyone from Zendaya to Emily Ratajkowski being spotted in them.
So if you’re looking for a new pair of shoes to see you through the upcoming semester, then the Cloudsurfer, Cloudmonster and Cloudswift styles are definitely worth checking out.
Viral Cloudswift 4 sneakers are ‘best shoe ever’
The Cloudswift 4, the latest iteration of a style that's been dubbed the ‘best shoe ever’ from the brand On, has hundreds of videos dedicated to singing its praises on TikTok.
The road sneaker is described as an ‘easy ride that can do a bit of everything’ and is undoubtedly the jewel in On’s dedicated Back to School Range.
Youth and Kids versions of the shoe are also available in a range of colourways, including an eye-catching ‘Desert/Red’, a sophisticated ‘White’ and the versatile ‘Metal/Heather’.
The younger version of the all-day sneaker, featuring Swiss-engineered Helion superfoam to offer a smoother running sensation, comes in slightly cheaper.
Sizes begin from a US 10.5 in the Kids, a US 5 in the women’s iteration and a US 7 in the Men’s fit.
But don’t just take our word for how good they are; there’s a slew of reviews online, including one student TikToker who claimed they’d recently purchased the viral sneaker as their ‘medical school shoe’.
“These are my walking, everyday heading to school, running to class sneakers,” they said in a clip posted to the video-sharing platform earlier this summer.
After watching the video review, another TikTok user typed: “Super comfy. Great choice। You will love it. Enjoy.”
“There are super comfortable and the support is great!,” someone else commented.
On Cloudswift 4 sneakers
On doesn’t just sell running sneakers
While the Cloudswift 4 seemingly has social media’s vote, the Swiss brand has so much more to offer than just running sneakers.
We’ve scoured through On’s Back to School collection to find some of the most stylish silhouettes.
They’re all engineered to kit you out as the best-dressed student as you debut or make your long-awaited return to school, college and/or university this fall.
On All-Day Ribbed Dress
Level up your closet this fall with the On All-Day Ribbed Dress.
This streamlined silhouette is made from soft, ribbed, two-tone fabric for supreme comfort and features a black reflective logo on the front and back, proudly showcasing your brand loyalty.
Available in three colourways, the On All-Day Ribbed Dress is essential for staying cool in warm weather and looks as good under jackets and jumpers as it does as a standalone statement.
On All-Day Ribbed Dress
On Track Pack 35L Lite
Whether you’re heading to the track or just need a holdall that’ll keep up with your hectic schedule, the Track Pack Lite from On is here to do the heavy lifting for you.
The 35L bag features internal and external zip pockets, adjustable compression straps that reduce its size and a detachable shoulder strap for customized comfort.
The reflective brand logo helps you stand out when the sun goes down, and four subtle colourways allow you to express yourself whilst toting your wares on your college commute or on the way back from the gym.
On Track Pack 35L Bag
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On All-Day Ribbed Crop Top
Elevate your attire in this smooth and soft, close-fit, cropped top from On. The All-Day ribbed basic features a racerback design and high neckline for a relaxed, chic look.
The streamlined silhouette is über flattering, and pairs perfectly with the On All-Day Ribbed Pants. Add yours to your basket now.
On All-Day Ribbed Crop Top
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On Unisex Logo Sock High
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Match your Cloudswift 4 sneakers with a pair of unisex On Logo High Socks for a complete look.
Designed from soft, breathable fabrications, this sock offers medium ventilation and arch support so your feet can work hard in total comfort.
This everyday essential comes in a pack of three.
On Unisex Logo Sock High
On All-Day Cap
Whether you’ve got lounging, leisure strolls, or a date with the hottest run club on the cards, the six-panel On All-Day Cap will see you through.
The classic curved brim will keep the sun out of your eyes, while embroidered ventilation holes are enhanced for temperature control.
A comfortable cotton sweatband will keep you cool, calm and collected, while the flat metal closure is adjustable - meaning you can wear the All-Day Cap every day, your way.
Your new go-to hat comes in a selection of colours, including classic black, navy blue and ‘comet’ purple.
On All-Day Cap
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On All-Day Ribbed Pants
Basics don’t need to be boring; look at the All-Day Ribbed Pants, engineered to fit and flare.
These two-tone ribbed bottoms feature a flattering high-waisted design that’s versatile enough to support campus stomps, after-class cocktails, and extra-curricular clubs.
Each pair of pants features a reflective On logo so you can show your brand support after hours. Pair your Back to School essential with the matching cropped top for a put-together look.
On All-Day Ribbed Pants
On The ROGER Advantage Sneaker
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This chunky, tennis-inspired silhouette boasts Helion superfoam technology, designed to cushion every step and support all-day wear.
Sleek and clean, the Roger Advantage Sneaker features a thick sole that’s easily dressed up or dressed down - making this shoe a classic stomper, perfect for flitting about campus and running errands.
The ROGER Advantage Sneaker
Ella Scott