• News
  • Film and TV
  • Music
  • Tech
  • Features
  • Celebrity
  • Politics
  • Weird
  • Community
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
YouTube
Submit Your Content
Rare Pokémon-shaped cheeto sells for staggering amount at auction

Home> News> US News

Published 15:00 7 Mar 2025 GMT

Rare Pokémon-shaped cheeto sells for staggering amount at auction

The Charizard-shaped potato chip fetched for 350 times more than the starting bid

Joe Yates

Joe Yates

After Logan Paul bought a Pokémon card for more than $5 million, we shouldn't be too surprised that a Cheetos collaboration - if you can call it that - has fetched five figures.

We shouldn't be... but we are. Why on Earth collectors value these trading cards so highly I will never know, but it doesn't mean I don't like them - me and my brother used to have three albums full of them.

Logan Paul wears a Charizard Pokemon card chain around his neck prior to his exhibition fight against Floyd Mayweather in 2021 (Cliff Hawkins/Getty Images)
Logan Paul wears a Charizard Pokemon card chain around his neck prior to his exhibition fight against Floyd Mayweather in 2021 (Cliff Hawkins/Getty Images)

A few years back I tried looking for them in hope that they could earn us a pretty penny, only to come to the understanding that my mom likely sold them for next to nothing at a flea market.

Advert

While I and millions like me may have no luck, one collector hit the mother lode when he purchased a Pokémon-shaped Flamin' Hot Cheetos Charizard for a staggering amount at an auction in New Jersey.

The description, at Goldin Auctions, read: "Presented is a 3-inch long Flamin' Hot Cheeto in the shape of the Pokémon Charizard, affixed to a customized Pokémon card and encapsulated in a clear card storage box.

"It was initially discovered and preserved sometime between 2018-2022 by 1st & Goal Collectibles. The Cheeto surged in popularity on social media platforms in late 2024."

Bidding for 'Cheetozard' started at just $250 but soon snowballed (Goldin Auctions)
Bidding for 'Cheetozard' started at just $250 but soon snowballed (Goldin Auctions)

Advert

Bids began on February 11 at $250, and after a relatively slow start - it was at $350 a week later - bids soon began to snowball.

By close of business on February 20, the highest bid sat at a healthy $2,100 - two days later it reached $4,250, and by the end of last month a bid of $10,400 looked likely take the potato chip home.

But it wasn't to be. On Saturday (March 1), the day drew to a close with the bid at $13,400, and on Sunday (March 2) is when things got really silly.

The bids got progressively larger - it started out with hopefuls bidding just $1,000 more than the highest bid, then it went to $2,000 until the price was at $30,000.

Advert

From there the tactic shifted slightly, with participants bidding $3,000 more than the current bid, that was until an eye-watering sum of $52,000 was pledged.

But still bidders persisted and outbid each other by $5,000 until the final sum reached a staggering $72,000 - with the added buyer's premium it meant it rose to $87,840.

The Charizard-shaped potato chip fetched for $72,000, which rose to $87,840 after a buyer's premium (Goldin Auctions)
The Charizard-shaped potato chip fetched for $72,000, which rose to $87,840 after a buyer's premium (Goldin Auctions)

So who is the recipient of such a fee?

Advert

It was an anonymous buyer who purchased a mystery prize for $250 from Arena Club, which is an online marketplace for trading cards, who purchased it for $10,000 from a 37-year-old Paul Bartlett.

He explained to The New York Times that he purchased the card back in 2019 for $350 - which was $150 less than the asking price.

He then put it inside his safe and 'forgot all about it', that was until last year when he posted it on his Instagram where it gained fame.

Featured Image Credit: Goldin Auctions

Topics: Pokemon, US News, Money

Joe Yates
Joe Yates

Joe is a journalist for UNILAD, who particularly enjoys writing about crime. He has worked in journalism for five years, and has covered everything from murder trials to celeb news.

X

@JMYjourno

Advert

Advert

Advert

Choose your content:

7 hours ago
8 hours ago
9 hours ago
  • 7 hours ago

    America’s ‘harshest’ death row prison gives shocking new privileges to killer inmates

    One death row inmate has said the new scheme has given him hope

    News
  • 7 hours ago

    Andy Byron's company speaks out after married CEO was caught with employee on Coldplay kiss cam

    The viral video has got people all over the internet talking

    News
  • 8 hours ago

    Woman diagnosed with brain tumor after dismissing symptoms as a cold that wouldn’t go away

    Amanda Hyne, from Connecticut, initially thought her symptoms were down to 'mom stress'

    News
  • 9 hours ago

    Harvard professor reveals the most important thing marriages need to survive

    Arthur Brooks, American academic and author, made his opinion known on a podcast last year

    News
  • Man who bought physical Bitcoin bar 13 years ago finally sells it for unbelievable amount
  • Someone who invested $7,793 into Bitcoin 14 years ago and only just accessed it is now worth a staggering amount
  • OJ Simpson's Bible from Robert Kardashian sells for staggering sum after Kim Kardashian's offer rejected
  • People pointing out the same thing as Hawk Tuah girl reportedly sells social media account for eye-watering sum