Social media personality Eli Moulton almost literally lost her head when a scarf got caught under a moving vehicle.
Posting a video/picture medley on Instagram last weekend, the fashion influencer revealed to her thousands of followers that a wild accident nearly ended it all for her.
Glimpsed at the opening of the Glenelg BMW in her native Australia with a friend, Eli wrote across the short clip: "The dress that had me in a chokehold."
She shared how the deadly mishap left its mark on her in a series of selfies.
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An angry-looking thick burn band wrapped its way around her neck.
"A reminder for the ladies: REMOVE your neck scarves before entering or operating any heavy machinery!" read Eli's accompanying warning caption.
"Nearly decapitated myself getting the scarf tangled underneath the car on the way home #fashionfail #nearmiss #neckscarf #safetyfirst."
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This gnarly insight paved the way for a variety of comments, which began with: "You nearly suffered same fate as Isadora Duncan; in 1927 she was strangled by her enormous silk scarf tangled around the hubcaps of her open sports car... Hence the name Isadora Scarf!"
"She was a bit more boujee being in France and all, I was just leaving Brighton Road," was Eli's response.
Another wrote: "Eli! That is frightening. Looks sore too. Hope you are ok x."
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A third shared: "This could only happen to you El. but faarrrrkkkkk you are lucky it wasn’t any worse. I hope you feel better soon and it’s not too painful."
"Fashion is a dangerous business. You poor love," joked one Instagram user.
The star later revealed that she was on the mend, sharing on her Instagram Stories: "We are off to get this medically dressed, don't worry folks. My spirits are still high. Thriving and surviving."
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This comes after a father-of-three tragically lost his life in a similar incident in Rio de Janeiro, Brazil, on his way to visit his daughter.
Auriel Missael Henrique, 41, was riding on the back of a motorbike with his wife on June 3, when horror struck.
They were travelling to the Nova Iguaçu region of northern Rio at the time, when he slammed into a 'Chilean line', lacerating his neck.
Chilean lines are razor-fine kite lines used in kite fighting - a children's game that sees them battling against one another by trying to cut the opposition's string. To sharpen their lines, players glue powdered glass to the thread.
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Auriel was unfortunate enough to get his neck tangled in one of the dangling strings on the road, and fatally slice his throat open.
A passing motorist is understood to have given him aid at the scene before he was rushed to Nova Iguaçu General Hospital, yet Auriel died from cardiorespiratory arrest connected to his injuries before completing the trip.
The parent, who worked as a motorbike taxi driver and a chef, is survived by his wife and three children, aged 21, 19 and six.
Police are investigating his death and where the line originated from.
Topics: Cars, Social Media, Fashion
Dan Seddon