A dating expert has warned that cheaters change their habits over Christmas, but that one time in particular is a cause for concern.
While Christmas is known for celebration, good food, and spending time with family, some people just have other things on their minds.
An expert has claimed that serial cheaters tend to change their behaviors over the holiday period... perhaps in an attempt to avoid getting caught.
However, while some would assume that affairs spike during December (work parties and all), apparently that's not entirely true.
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Ashley Madison is a dating website aimed at married individuals who are seeking a secret affair.
Its controversial tagline reads: "Life is short. Have an affair."
An interesting take on YOLO.
Talking to the Daily Star, Christoph Kraemer, the European managing director for Ashley Madison, said: "Actually, the interesting thing is that the sort of quieter period of the year is specifically Christmas.
"So December is actually the month in which we see the lowest subscription members, precisely because it is a period where people are expected to spend time with their families, and buying Christmas presents and organising Christmas dinner and all these things."
However, the expert also revealed that the worst time for affairs follows shortly after.
He added: "What's interesting though is - just following that - is one of our absolute peaks of the year.
"What Christmas means to people being unfaithful, is that it's a lot of time to spend with their partners and, actually, it's something we saw during the pandemic as well."
Kraemer explained: "I think Christmas is one of those times when you're spending so much time with your partner that you realise maybe some shortcomings of the relationship, or things that are missing in the relationship, and so it gives you time to think."
He suggested that while people are compelled to spend time with their partners, families, and friends over the festive period - the New Year prompts them to look elsewhere for satisfaction.
The expert also said that sexual dissatisfaction wasn't the leading cause of affairs, as some may presume.
Kraemer said that their users claim to remain in 'love' with their partners, but feel that something is still 'missing' from the relationship.
He noted that the first working Monday after New Year's Day is known as 'Divorce Day', as so many people enquire about how they can split from their partner.
Topics: Sex and Relationships, Christmas
Mia Williams